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SST UNVEILS EMBEDDED FLASH MEMORY PLAN TARGETING CHINA MARKET.



SST SST: see airplane.  (Silicon Storage Technology, Inc In the late 1980s, Bing Yeh and his cofounder assembled a small team of engineers in a rented office on Apollo Way in Sunnyvale, Calif., to develop a new breed of nonvolatile memory technology—SuperFlash—for code or data storage in electronic systems and embedded memory for .) (Nasdaq:SSTI SSTI State Science & Technology Institute (Westerville, OH)
SSTI Skin and Soft Tissue Infection
SSTI Small Spacecraft Technology Initiative
SSTI Skin and Skin Structure Infection
SSTI Six Sigma Technical Institute
), a leader in flash memory technology, recently announced its plans to provide embedded flash memory design and manufacturing to Chinese design houses through its partners in China and licensed foundries worldwide. SST plans to offer memory IP and library components using its proprietary SuperFlash technology to enable ASIC (Application Specific Integrated Circuit) Pronounced "a-sick." A chip that is custom designed for a specific application rather than a general-purpose chip such as a microprocessor.  designers to create products for the Chinese market. With its technology soon to be installed at Chinese wafer foundries including SMIC SMIC Salaire Minimum Interprofessionnel de Croissance (French: guaranteed minimum wage)
SMIC Semiconductor Manufacturing International Corp (Shanghai)
SMIC Side Mount Intercooler
 and GSMC GSMC Great Smoky Mountain Council (Knoxville, Tennessee boy scouts)
GSMC Global System for Mobile Communication
GSMC Geospatial Standards Management Committee
GSMC Ghana State Mining Corporation
 (Grace Semiconductor Manufacturing Corporation), SST becomes the first embedded flash provider to serve the Chinese design community.

The Chinese semiconductor market is poised to show double-digit growth for the next several years. By 2004 China's semiconductor market will reach $21 billion, while the nonvolatile memory See non-volatile memory.  share of that market will double to reach $1.2 billion, as projected by market research firm Dataquest Inc., a unit of Gartner Inc. This high level of expected growth comes on the heels of tremendous growth last year; China's semiconductor market grew by more than 35 percent and the nonvolatile memory portion of the China and Hong Kong markets posted triple digit growth of 108 percent. With many of the world's leading consumer electronic and PC vendors continuing to increase their electronic systems manufacturing in China, SST is well-poised to become a preferred technology supplier and design services source by addressing the growing need for embedded flash IP.

"We are addressing a great but under-served market which has not had easy access to our embedded flash in the past," said Bing Yeh, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of SST. "Our partnership with Chinese wafer foundries such as SMIC and GSMC together with our core competency of providing robust and effective embedded flash memory will, for the first time, allow Chinese design firms to benefit from the best-in-class embedded flash solution for the broad electronics market. The potentially huge volume of electronic goods to be produced in China, such as smart card ICs, national ID cards, video games, education toys, audio/video consumer entertainment products and telecommunication equipment, require a proven and widely available nonvolatile memory technology. SST is working with Chinese firms to take advantage of this huge market potential, and our announcement ... is the first step in that direction," Yeh continued.

SST had announced earlier this year a $10 million (USD USD

In currencies, this is the abbreviation for the U.S. Dollar.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
) investment to form SST China, a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 in Shanghai. SST China's charter, in addition to the new initiative announced recently, will be to develop and sell flash memory, ROM/RAM combo and embedded controller products in the Chinese marketplace. These products, specifically in the application-specific memory and embedded flash product areas, will be designed through collaboration with design houses in China and manufactured by China's leading foundries, including SMIC and GSMC. SST also announced earlier this year a $50 million (USD) equity investment in GSMC, an advanced deep sub-micron foundry currently under construction in Shanghai.

"[The] announcement of our plan to collaborate with local design houses to address the Chinese market in a strategic and focused way is a beginning step for SST China," said Paul Lui, SST's vice president and head of the SST China operation. "Our embedded flash memory technology is a better choice than traditional EEPROM (Electrically Erasable Programmable ROM) A rewritable memory chip that holds its content without power. Although EEPROMs spawned flash memory, EEPROMs are byte addressable at the write level, whereas flash chips must erase a block of bytes before rewriting.  technology for integrating high-density, low-power, lower-cost and highly reliable nonvolatile memories into SoC (system-on-a-chip) products such as smart card ICs and other ASIC designs. Chinese design houses have not been able to access this technology in the past. Our newly announced services will level the playing field for them."

SST's SuperFlash technology is a NOR type, split-gate cell architecture which uses a reliable thick-oxide process with fewer manufacturing steps resulting in a low-cost, nonvolatile memory solution with excellent data retention and higher reliability. The split-gate NOR SuperFlash architecture facilitates a simple and flexible design suitable for high performance, high reliability, small or medium sector size, in- or off-system programming and a variety of densities, all in a single CMOS-compatible technology.
COPYRIGHT 2001 Millin Publishing, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:SST UNVEILS EMBEDDED FLASH MEMORY PLAN TARGETING CHINA MARKET.
Publication:EDP Weekly's IT Monitor
Geographic Code:1USA
Date:Nov 5, 2001
Words:655
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