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SR0 for E3.


The Electronic Entertainment Expo, the video game industry extravaganza ex·trav·a·gan·za  
n.
1. An elaborate, spectacular entertainment or display: "Washington is an extravaganza of great buildings, greenery, and monuments" Larry Griffin.
 in May and among the biggest trade shows in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , has sold out the five exhibit halls of the Los Angeles Convention Center The Los Angeles Convention Center (abbreviated LACC) is a convention center in downtown Los Angeles. The LACC hosts annual events such as the Greater Los Angeles Auto Show, and was best known to video games fans as host to E3 until its cessation in 2006.  

"We've sold every available inch," said Mary Dolaher, show director and vice president of the E3Expo. "I'm not sure we could fit any more if we tried."

About 435 companies have booked exhibit space, taking up 540,000 square feet at $23 per square foot. That's the largest amount of space sold at the convention center in four years.

Dolaher said exhibitors are increasing their space this year, some even taking up two booths. "It's a reflection of continued growth in the industry," Dolaher said. The pending release of the next generation of game consoles See video game console.  has something do with it, too.

Dolaher said about 17 percent of the roughly 65,000 conferences attendees are expected to be from overseas, higher than in past years, which she attributes to the emergence of overseas markets in the video gaming video gaming
n.
1. Gambling by means of interactive games of chance played on a video screen.

2. The playing of video games.
 space.

Though the Convention Center has had trouble attracting large groups, E3Expo has booked the center through 2012. Dolaher said Los Angeles is the optimal city for the expo because of the convergence of Hollywood and entertainment with videogame production.
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Title Annotation:Wall Street West
Author:Potkewitz, Hilary
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1U9CA
Date:Mar 28, 2005
Words:210
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