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SR. Teleperformance Group acquires Merkefon Group. (Strategic Alliances).


Global teleservices provider SR Teleperformance (www.srteleperformance.com) announced it has acquired 100 percent of the shares of Merkafon Group (www.merkafon.com), a leading CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations.  and teleservices provider to the Mexican and Hispanic American markers. The company, which will be know as Merkafon -- Teleperformance, has 1,674 workstations in Monterrey, Mexico and Plano, Texas Plano (IPA: /ˈpleɪnoʊ/) is a wealthy suburb of Dallas, Texas, located to the north, mainly within Collin County, but also extending into Denton County. According to the 2000 U.S. . Merkafon -- Teleperformance is expected to generate more than $60 million in revenues in 2002 from three main business sectors: financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
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, telecommunications and IT.

Jesus Rodriguez, president of Merkafon - Teleperformance said of the acquisition: "My team and I are very happy with our company's major step forward, We are leaders in Mexico and the U.S. in bringing an unmatched solution to the American Hispanic market. Thanks to our alliance with SR. Teleperformance, a group whose values we share, Merkafon - Teleperformance can benefit from the synergies of a true worldwide leader at all levels: methods, processes, marketing and sales, We are ready to serve the clients of the group in our markers and are sure we will contribute to their global success."

DanielJulien, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of SR. Teleperformance, and Jacques Berrebi, chairman of the Supervisory Board Supervisory board

The board of directors that represents stakeholders in the governance of the corporation.
, added: "We are extremely impressed by Merkafon: the professionalism of the management team, the quality of the technological infrastructure, the excellence of the services provided to all clients, and the very high level of satisfaction expressed by these same clients are all consistent with the values of SR. Teleperformance. Merkafon offers a unique solution in the Mexican market. With its integrated offer, including a proprietary database of 12 million qualified addresses, its state-of-the-art contact centers and its fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
 facilities. Merkafon delivers an exceptional level of performance. This will be a great competitive advantage for our group on the Hispanic market. With this new deal, we are demonstrating once again to our clients, employees and shareholders that we are strongly committed to the construction of a unique worldwide solution with the aim of better serving our clients on a gl obal basis."
COPYRIGHT 2002 Technology Marketing Corporation
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Customer Interaction Solutions
Geographic Code:1USA
Date:Jul 1, 2002
Words:334
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