SPSS and Informix Partner To Deliver Analytic Customer Relationship Management Solutions.Business Editors, High-Tech Writers CHICAGO--(BUSINESS WIRE)--Sept. 15, 2000 SPSS' CustomerCentric and Informix's Red Brick Deliver Total Solution for Analytic an·a·lyt·ic or an·a·lyt·i·cal adj. 1. Of or relating to analysis or analytics. 2. Expert in or using analysis, especially one who thinks in a logical manner. 3. Psychoanalytic. Customer Relationship Management Applications SPSS A statistical package from SPSS, Inc., Chicago (www.spss.com) that runs on PCs, most mainframes and minis and is used extensively in marketing research. It provides over 50 statistical processes, including regression analysis, correlation and analysis of variance. Inc. (Nasdaq: SPSS) and Informix Corporation (Nasdaq: IFMX IFMX Informix Corporation ), the technology leader in software infrastructure for the i.Economy, today announced a partnership that will enable customers in the telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. and online retail and e-commerce sectors to create more profitable customer relationships. The companies will promote a solution for business intelligence that will integrate versions of CustomerCentric, SPSS' industry-specific analytical analytical, analytic pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. solution for customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ), with Informix's Red Brick Warehouse, a specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. database technology for data mart A subset of a data warehouse for a single department or function. A data mart may have tens of gigabytes of data rather than hundreds of gigabytes for the entire enterprise. See data warehouse. applications. Organizations using the combined solution can now quickly turn data into business intelligence. Both companies will market the combined solution, which will be implemented by SPSS. As part of the agreement, Informix named SPSS a "Preferred Partner," establishing the foundation for substantial joint marketing activities as part of Informix's Decision Solution for telecommunications and online retail and e-commerce initiative. Informix is partially funding the port to the Red Brick database. Revenue expectations for the combined solution are not yet available. "By providing organizations with the ability to access data and identify, acquire and retain customers, CustomerCentric enables more profitable customer interactions," said David Blyer, vice president, SPSS. "Because partnerships with leading software companies, data providers, consultants and integrators are a key part of our go-to-market strategy, this relationship with Informix will integrate our CustomerCentric product with an industry-leading database platform and help us to better serve our vertical markets worldwide." SPSS' advanced analytical technology and proven methodology for implementing solutions combined with Informix's leading database technology will enable organizations to understand what customers want and predict what they will do. CustomerCentric will seamlessly access data within a Red Brick Warehouse, quickly and efficiently turning it into the information that corporate decision-makers need to run their businesses more effectively. "Informix Red Brick Warehouse is a specialized server technology that has been optimized for analytical solutions, making this alliance a perfect fit," said Pete Fiore, senior vice president, Solutions Business Operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets , Informix. "Our partnership brings together SPSS' proven technology and analytics capabilities with the power and efficiency of Informix's Red Brick platform, providing customers with efficient data analysis to enable smarter, faster decision making and the ability to predict how their businesses will perform in the future." About CustomerCentric CustomerCentric is SPSS' industry-specific analytical CRM (business) analytical CRM - Software which helps a business build customer relationships and analyse ways to improve them. solution. Based on proven technology and business-driven methodology, CustomerCentric uses all of an organization's data to deliver more profitable customer relationships. CustomerCentric gives organizations an end-to-end customer intelligence system for more effective and profitable decisions at every point of customer contact. Data-derived scores are delivered to operational CRM systems to drive personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. content delivery. In addition, CustomerCentric enables companies to deploy customer insight to managers and executives so that they can make informed, data-driven decisions. CustomerCentric is a customizable solution that includes a series of pre-built, industry-specific models, reports and key performance indicators Key Performance Indicators (KPI) are financial and non-financial metrics used to quantify objectives to reflect strategic performance of an organization. KPIs are used in Business Intelligence to assess the present state of the business and to prescribe a course of action. . SPSS analytical CRM expertise allows users to quickly begin working with their customer data. The SPSS consulting team works closely with business managers, analysts and information technology professionals to help companies use CustomerCentric in ways that are most useful for achieving business objectives. About Informix Red Brick Warehouse Informix Red Brick Warehouse is an open, relational database relational database Database in which all data are represented in tabular form. The description of a particular entity is provided by the set of its attribute values, stored as one row or record of the table, called a tuple. designed specifically to meet the requirements for single-subject or departmental data marts. It is a scalable data mart solution intended for analytic data mart solutions, complex queries, fast-load performance, high-capacity/high-performance processing and for efficient management of small to very large databases. About Informix Informix Software is the technology leader in software infrastructure and solutions for the Internet. Informix brings a focused set of products and services that integrate e-business and business intelligence on an Internet infrastructure. The Company's highly scalable database engines, in addition to its business intelligence, content management and e-commerce solutions, enable customers to succeed in the new economy. For more information, contact the nearest sales office or visit the Web site at www.informix.com. About SPSS SPSS Inc. enables organizations to develop more profitable customer relationships by providing analytical solutions that discover what customers want and predict what they will do. The company delivers analytical solutions at the intersection intersection /in·ter·sec·tion/ (-sek´shun) a site at which one structure crosses another. intersection a site at which one structure crosses another. of customer relationship management and business intelligence. SPSS analytical solutions integrate and analyze market, customer and operational data in key vertical markets worldwide including: telecommunications, health care, banking, finance, insurance, manufacturing, retail, consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one , market research and the public sector. Headquartered in Chicago, SPSS has more than 40 offices, over 900 employees and 1999 revenues of $142 million. The company also has won the following awards: No. 70 on Forbes 1999 list of the "200 best small companies" and as the 22nd most profitable company on the Nasdaq exchange by Equities magazine; 1999 World Class Solution award in business intelligence and named "best decision support system for business intelligence" in the 1999 RealWare award competition; No. 14 in DM Review's 1999 Data Warehouse Top 100; placed No. 16 on the 2000 Soft-letter 100, a ranking of the top 100 personal computer software companies in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. ; and No. 115 in the 2000 Software 500, a ranking of the world's largest software vendors by Software Magazine. For more information, visit www.spss.com or call our marketing sales support department at 305-627-5700. |
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