SPSS Completes In2itive Technologies Acquisition; Company To Provide Open, Comprehensive Software Solution to Market Researchers.

CHICAGO--(BUSINESS WIRE)--Nov. 26, 1997--In a move which solidifies its position as the leading provider of software to the market research industry, SPSS Inc. (Nasdaq:SPSS) has completed the purchase of In2itive Technologies Corp. The transaction, completed at the close of business yesterday, was executed as a pooling of interests in which SPSS issued approximately 145,000 shares of its common stock. This is the second market research-related acquisition for SPSS. In September, the company acquired Quantime Ltd., a leading supplier of software and services for the market research industry.

Denmark-based In2itive develops Windows-based software for the market research industry worldwide. The company is particularly well known for its easy-to-use products, which make market research firms significantly more productive in survey research by reducing the user's programming burden. Many leading market research firms worldwide, including Research International and Infratest Burke AG, have made In2itive software an integral part of their survey research process.

"We have created a new group focusing on leaders in the market research industry, as a result of the In2itive and Quantime acquisitions," said Jack Noonan, SPSS president and CEO. "By merging the strengths of each company's products, all of our customers will benefit from an open, comprehensive software solution.

"By combining In2itive's ease-of-use, Quantime's time-tested data collection and tabulation technology, and the in-depth analytical capabilities of SPSS, we will deliver the only end-to-end software solution for large market research organizations. We plan to improve connectivity of all three companies' products within our market research solution in the very near future, and to make the solution more open to other important industry products and applications. This improved connectivity and openness makes the survey research process more efficient, saving firms both time and money."

"This is a great opportunity to become part of a larger organization with extensive sales and marketing capabilities," said Jens Nielsen, director of In2itive. "We are excited to join the new SPSS group, which will leverage the strength and technology of three industry-leaders to provide a total solution to the market research industry."

SPSS is the leading supplier of statistical software for the desktop. SPSS for Windows, the company's flagship product, features in-depth statistical analysis, high-resolution graphics and revolutionary reporting and distributing capabilities.

In2itive employs approximately 30 people in offices in Holte, north of Copenhagen. As a result of the acquisition, In2itive will join the former Quantime organization in a group which will serve the leading firms in the market research industry and the market research departments of Fortune 1000 corporations. More information is available at www.in2itive.com.

Company information

SPSS Inc. is a multinational company that delivers reporting, analysis and modeling software products. The company's primary markets are marketing research, business analysis/data mining, scientific research and quality improvement analysis. The SPSS mission is to drive the widespread use of statistics.

Used throughout business, academia and government, the company's major products include: SPSS for business and general applications; NewView for analytical reporting; SYSTAT, SigmaPlot and DeltaGraph for scientific research; QI Analyst for quality improvement and statistical process control; allCLEAR for process documentation and management; and the Quantime and In2itive families of products for market research.

In 1997, Forbes ranked SPSS No. 11 among the 200 Best Small Companies in America. SPSS ranked No. 73 in Business Week's Top 100 Growth Companies for 1997. The company also placed No. 23 on the 1997 Softletter 100, which ranks the top 100 personal computer software companies in the United States; and No. 93 in the 1997 Software 500, a ranking of the world's largest software vendors by Software Magazine. In 1997, SPSS' pivot table technology was added to the Smithsonian Institution's Permanent Research Collection of Information Technology. Headquartered in Chicago, SPSS has offices and a network of distributors serving countries around the world. More information is available on the World Wide Web at http://www.spss.com.

CONTACT: SPSS Inc.

Susan Kalell, 800/525-4980

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