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SPRINT SIGNS UP AS GLOBAL SPONSOR FOR SNOWDON'S INTERNATIONAL PROTOCOL SERVICE AS WORLD TRADE WEEK BEGINS

 NEW YORK, May 17 /PRNewswire/ -- Sprint (NYSE: FON) today announced the formal signing of an agreement with PR Newswire to sponsor the Snowdon Global Trade & Travel Network's fax-on-demand service. This timely information database provides subscribers with detailed briefings on the business practices, trade and investment opportunities, social customs and travel advisories on more than 60 countries worldwide.
 "We believe that the global protocol service meets an increasing need of business travelers to receive current information instantly," said Ian Capps, president of PR Newswire. "The combination of PR Newswire's fax-on-demand technology, Sprint's communications network and Ms. Snowdon's information will bring these important reports instantly to those who request them."
 PR Newswire is providing the leading edge technology by which the information is stored on computers for automatic delivery to any fax machine by simply calling a toll-free number provided by Sprint, 800-SNOWDON, from anywhere in the United States, Canada or Mexico. Documents being faxed out will also travel over the Sprint network. Travelers worldwide can get the same information by dialing 212-SNOWDON.
 Sondra Snowdon, the "First Lady of Protocol," has designed the Global Trade & Travel Network especially to provide instant access to the first world-class interactive information service on business and social protocols around the globe. Ms. Snowdon is a noted best-selling author, international keynote speaker and authority on global business diplomacy.
 "As an official sponsor and participant in the network, Sprint continues to underscore its commitment to provide helpful services to the international traveler," said Dave Richey, vice president of marketing services for Sprint's Business Market Group. "We see this relationship with PR Newswire as a way to further our message that Sprint is a leader in the international telecommunications arena."
 PR Newswire is the largest and most widely used disseminator of corporate news to the media, meeting the needs of communications professionals since 1954. It has pioneered broadcast fax and fax-on-demand technology in the business and consumer arenas.
 -0- 5/17/93
 /CONTACT: Ira Krawitz, vice president of PR Newswire, 212-596-1540 or 800-832-5522, ext. 540; or Norman Black, director - national media relations of Sprint, 404-859-6096/
 (FON)


CO: Sprint; PR Newswire ST: New York IN: TLS SU: PDT

GK-PS -- NY001B -- 9255 05/17/93 13:10 EDT
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Publication:PR Newswire
Date:May 17, 1993
Words:367
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