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SPRINT JOINS GE CAPITAL ON GE REWARDS PROGRAM

 SPRINT JOINS GE CAPITAL ON GE REWARDS PROGRAM
 KANSAS CITY, Mo., Sept. 2 /PRNewswire/ -- Sprint (NYSE: FON) will


help consumers use their long distance calling dollars to earn valuable Rewards Checks redeemable at major retailers nationwide through a unique marketing program with GE Capital and its new "GE Rewards MasterCard."
 The card will offer all the features and benefits of MasterCard, including acceptance at more than 9 million locations, but the GE Rewards card will provide cardholders with as much as $1,000 or more a year in savings through GE Rewards Checks issued to customers based on spending levels. A number of leading retail and service companies across the nation are involved in the program.
 Customers who sign up for Sprint through the GE Rewards program will receive two $10 Reward Checks that can be used at participating merchants. New Sprint customers will also receive a $10 Reward Check for every $250 in long distance charges incurred. These Reward Checks can be redeemed at participating retailers, including such national companies as Macy's, K-Mart, Foot Locker, Waldenbooks, Hertz and Hyatt Hotels.
 "This is a great opportunity for customers to earn substantial rewards for their long distance calls," said Dave Schmieg, president of Sprint's Consumer Services Group. "We are proud to join forces in this marketing program with GE Capital."
 Customers who sign up for Sprint through the GE Rewards program (800-GE-REWARD) can be put on any Sprint calling plan, but the most popular offering is the company's newly introduced "The Most" plan. Customers on The Most:
 -- Save 20 percent off their calls each month to whomever they talk with the most, including international calls.
 -- Save an automatic 20 percent on all calls to other Sprint customers.
 -- When the most frequently called number in a given month is a Sprint customer, Sprint will combine discounts for an effective 36 percent on calls to that number.
 The total bill (minus taxes) will contribute to the $250 for the Reward Check. Customers will be invoiced separately by Sprint for service charges.
 Sprint is a diversified international telecommunications company with $8.9 billion in annual revenues and the United States' only nationwide all-digital, fiber-optic network. Its divisions provide global long distance voice, data and video products and services, and local telephone services to more than 4 million subscriber lines in 17 states.
 -0- 9/2/92
 /NOTE: The Most is a service mark./
 /CONTACT: Robin Pence, 202-828-7454, or after hours, 703-820-1873, or Juanada Teas, 202-828-7426, or after hours, 703-644-5165, both of Sprint/
 (FON) CO: Sprint; GE Capital ST: Missouri IN: TLS SU: PDT


DC -- DC007 -- 5833 09/02/92 10:31 EDT
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Sep 2, 1992
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