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SPOKESWOMAN FOR TV BRINGS RARE INSIGHT.

Byline: Marla Matzer Staff Writer

As a former criminal defense attorney, TV Academy chairwoman/CEO Meryl Marshall Marshall.

1 City (1990 pop. 12,711), seat of Saline co., N central Mo.; inc. 1839. In a large farm area, it is a processing center for grain, eggs, meat, and dairy products. Marshall is the seat of Missouri Valley College.
 probably has more first-hand first-hand
Adjective

obtained directly from the original source

Adverb

1. directly from the original source

2.
 insight into the psychology of violence than most entertainment executives. Now president of the TV production firm Two Oceans Entertainment, in addition to heading the Academy of Television Arts and Sciences, Marshall admits the question of media responsibility and violence is a complicated one - but one the academy is constantly trying to explore and address in its programs.

Q: What do you think is behind this current call for the media to be more responsible in the images it puts out to children?

A: I think everybody is looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 answers to a problem that is ongoing. I think our approach as an organization is to ... strengthen the good work that we do, and strengthen the connection to our audience.

Certainly in this latest conversation, we've we've  

Contraction of we have.

we've have
 all been lumped together and singled out (the entertainment business in general). Gun companies were a significant part of the dialogue this last time, and parents are also being talked about - what their role is. So I think that's significant.

Q: What kinds of programs is the academy backing to address the issue?

A: We held a conference in March called ``Through the Eyes of Children,'' bringing together more than 500 people: educators, educational psychologists This list includes notable psychologists and contributors to psychology, some of whom may not have thought of themselves primarily as psychologists but are included here because of their important contributions to the discipline. , advertising executives, kids (ages 6 to 16) and (TV show) creators.

We identified 25 programs we felt we could guide parents to safely, shows that were appropriate for families.

We're working on programs to help elementary schoolchildren schoolchildren school nplécoliers mpl;
(at secondary school) → collégiens mpl; lycéens mpl

schoolchildren school
 understand the things they see on TV. The National Cable Television Association is engaged in that as well with a program called Cable in the Classroom.

We're also working on a program that will put parents and kids together on stage, to talk about a program they've watched. We want to spread the word that there are programs with pro-social messages that could be the basis for family discussion.

Q: Do you sometimes feel like it's a circular argument - that television programmers This is a list of programmers notable for their contributions to software, either as original author or architect, or for later additions.

See also: Game programmer, List of computer scientists

 are just giving people what they want when they program violent fare?

A: That is a constant dilemma. People talk about a culture of violence that they're concerned about, yet the ratings for World Wide Wrestling wrestling, sport in which two unarmed opponents grapple with one another. The object is to secure a fall, i.e., cause the opponent to lose balance and fall to the floor, and ultimately to pin the supine opponent's shoulders to the floor, through the use of body  are huge. It has to be a partnership between viewers, creators and networks. Creators want to make good programming. But they can only make that programming which the audience chooses to see.

Q: So do you think people are asking for too much, if they expect television to be the standard bearer an officer of an army, company, or troop, who bears a standard; - commonly called color sergeantor color bearer; hence, the leader of any organization; as, the standard bearer of a political party s>.

See also: Standard
?

A: Not all programs are constructed for the same audience. It's a diverse universe of viewers and creators. You shouldn't expect two very different shows for totally different audiences - for example, ``Barney'' and ``South Park'' - to adhere to adhere to
verb 1. follow, keep, maintain, respect, observe, be true, fulfil, obey, heed, keep to, abide by, be loyal, mind, be constant, be faithful

2.
 the same standards.

Q: What will it take to get those who make TV shows to create programming that is uplifting?

A: Here's what we know: A good idea comes with an inspiration and a vision. People's inspiration is informed by what they know at the time. ... We think that things like our March conference provide an arena for information. It then has to go back to the idea of an inspired vision.

It doesn't help when all anyone hears are negative comments. Working together constructively, building popularity of programs that do promote good values, would be good for everyone, instead of focusing on criticism.

CAPTION(S):

2 Photos

PHOTO (1) ``I think everybody is looking for answers to a problem that is ongoing,'' says TV Academy chairwoman Meryl Marshall.

(2) no caption (``South Park'' characters)
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Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:L.A. Life
Publication:Daily News (Los Angeles, CA)
Date:Sep 23, 1999
Words:603
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