SPIDER-MAN CREATOR LEE SPINS WEB COMMERCIALS.Byline: Dave McNary Staff Writer The creator of Spider-Man is about to start slinging advertising all over the Web. Comic-book icon Stan Lee For the fictional character of this name, see . Stan Lee (born Stanley Martin Lieber on December 28, 1922[1]) is an American writer, editor, former Chairman of Marvel Comics, and memoirist. and online marketing specialist eCommercial.com will announce today a three-year partnership that can be hired out for Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. campaigns. ``This is not a spam product,'' said eCommercial CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Tom Blakely. ``It only gets sent to people that are interested in your product or service, and it looks like a miniature Web page that's played off your hard disk.'' Lee, who launched Encino-based Stan Lee Media Stan Lee Media (SLM) was an Internet-based creation, production and marketing company that created branded super hero franchises for applications in all media. Its 165 man animation production studio was based in Los Angeles, California from 1998- 2001. as a Web marketing operation late last year, will appear as his Internet clone Stan 2.0 along with other new characters he has created in custom-designed ads with 30 seconds of video. Each so-called e-commercial, designed to be downloaded as an e-mail, will link to Lee's Web site, where more information about the product will be available. Blakely, whose Aliso Viejo-based company went public two months ago, said the partnership's first ads should hit the Web sometime in August. Ad revenues from the campaigns should top $2 million, the alliance predicted. ``Both sides can bring sponsors to the table,'' Blakely said. ``We're trying to emulate the direct-response ad model, which had over $160 billion spent on it last year.'' ECommercial.com has already formed an alliance with the music group Hanson. Lee, 76, is the creator of Spider-Man, the Incredible Hulk and the Fantastic Four  This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling.You can assist by [ editing it] now. and often inserted himself into Marvel comic books comic book Bound collection of comic strips, usually in chronological sequence, typically telling a single story or a series of different stories. The first true comic books were marketed in 1933 as giveaway advertising premiums. with commentary and a trademark `` 'Nuff said'' signature line. Lee reached a deal last November with the new management of Marvel Entertainment Marvel Entertainment, Inc. (NYSE: MVL) is an American entertainment company. The company traces its origins to the May 1933 publication of Western Supernovel Magazine. Group allowing him to form his own company while retaining the title of chairman emeritus of Marvel Media. ``We are excited about the creative opportunities to develop advertising and promotional content that is as entertaining as it is effective,'' Lee said. CAPTION(S): photo Photo: Lee |
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