SPEECHWORKS INTRODUCES SPEECHMEDIA ALLIANCE.SpeechWorks International, Inc., a provider of conversational speech recognition solutions for e-business, has introduced SpeechMedia Alliance. The Alliance includes over 20 companies that recognize the value of speech-enhanced services and are pursuing new concepts to maximize the revenue and profitability of those speech services. The first initiative will be the SpeechSpot, a cutting-edge advertising medium that allows dot.com and portal companies to extend their ad-supported web business models to the world of speech and wireless. The Alliance complements services SpeechWorks already offers to dot.com and voice portal An interactive voice response (IVR) front end to a data retrieval system. This does not differ in core technology from traditional IVR; rather, the difference is in the application presented. Where old-style IVR was mostly a routing application (press 1 for sales, 2 for service, etc. companies for rapid deployment of speech services. With the proliferation proliferation /pro·lif·er·a·tion/ (pro-lif?er-a´shun) the reproduction or multiplication of similar forms, especially of cells.prolif´erativeprolif´erous pro·lif·er·a·tion n. of new dot.com and portal companies, and their unprecedented spending on advertising to establish brand and attract new customers, the industry has never been more competitive. These companies need a solution to the challenge of acquiring new customers and getting more `stick' to their sites. Many are looking to speech-enable their existing content to capture new audiences. With recent advances in speech recognition driven by SpeechWorks' leadership, and the explosion of telephone and specifically wireless phone usage, a new wave of opportunities exist for profit making through the sale of SpeechSpots, or permission-based, interactive advertising in speech services. By developing the SpeechSpot as the standard for speech advertising, the Alliance ensures technical interoperability. In addition, it accelerates and simplifies efforts to implement speech-based marketing while reaching the widest possible audiences. The SpeechMedia Alliance includes over 20 industry influencers who are working to implement the SpeechSpot including creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
"Price Interactive, the leading ASP dedicated to voice, web and wireless, views the SpeechSpot as a powerful opportunity for web-based, dot.com and portal businesses to deliver the same information available on the web through another medium be it the phone, wireless or PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). (personal digital assistant)," said Ken Rokoff, vice president of marketing, Price Interactive. "We are excited to join the SpeechMedia Alliance and drive the adoption of this breakthrough form of advertising." SpeechWorks Accelerates Successful Speech Deployments for Dot.com and Portal Companies Participation in the Alliance is free and the services offered by Alliance members augments specific marketing programs SpeechWorks already offers dot.com and portal companies. These marketing programs are designed to maximize the ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). that the dot.com/portal company realizes from its investment in speech. In addition to a full suite of partner support programs, additional programs customized for dot.com and portal companies include: --SpeechWorks VoiceXML Rapid Prototyping Building a part one layer at a time using a method of additive fabrication such as 3D printing. Such parts are used for concept modeling to determine if the product design meets the customer's expectations. Center: Allows emerging companies to `get off the ground quickly' and deploy a prototype speech system in VoiceXML; --SpeechWorks Here Guarantee: The industry's only guarantee, a results assurance program available to dot.com and voice portal companies; --SpeechWorks Here Market Accelerator Program (MAP): MAP is a focused marketing program designed to accelerate the adoption of speech services; --SpeechSpot ROI and Business Models: These models are developed specifically to show the business value and profit-making opportunities for dot.coms and portal companies considering speech. "The web revolution has increased the demand for anytime, anywhere access to information, self-service transactions and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. communications," explains Steve Chambers, vice president of worldwide marketing, SpeechWorks. "With the explosion in wireless, dot.com and portal companies see the potential of adding millions of earlobes to the eyeballs The number of users. "There are 110 eyeballs" means there are 110 users currently online. See eyeball hang time. they're acquiring over the web. The SpeechMedia Alliance and the SpeechSpot let them expand their web business models to the phone. Our goal is to provide the dot.com and portal customer with all the necessary tools - the technology, the ROI and marketing programs, and the know-how - so their investments in speech-enabled services are resoundingly re·sound v. re·sound·ed, re·sound·ing, re·sounds v.intr. 1. To be filled with sound; reverberate: The schoolyard resounded with the laughter of children. 2. successful." About SpeechWorks International, Inc. SpeechWorks speech recognition solutions, including the revolutionary SpeechSite, let consumers direct their calls, obtain information and complete transactions automatically, simply by speaking naturally over any phone, anytime. SpeechWorks customers include customer service innovators such as Continental Airlines, E*TRADE, FedEx/Nextlink, Hewlett- Packard, MapQuest.com, McKessonHBOC and United Airlines. The company offers the SpeechWorks Here Guarantee, the industry's only program to ensure customer success. Headquartered in Boston, Massachusetts “Boston” redirects here. For other uses, see Boston (disambiguation). Boston is the capital and most populous city of Massachusetts.[3] The largest city in New England, Boston is considered the unofficial economic and cultural center of the entire New , with offices worldwide, SpeechWorks is a privately held corporation Noun 1. privately held corporation - a corporation owned by a few people; shares have no public market close corporation, closed corporation, private corporation with financing from Intel Corporation (company) Intel Corporation - A US microelectronics manufacturer. They produced the Intel 4004, Intel 8080, Intel 8086, Intel 80186, Intel 80286, Intel 80386, Intel 486 and Pentium microprocessor families as well as many other integrated circuits and personal computer networking , The Intel64 Fund, SAP and venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] . SpeechWorks' Web site is located at http://www.speechworks.com. For more information, call 617/428-4444. |
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