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SOUTHERN COMPANY NAMES NEW PRESIDENT

 ATLANTA, Dec. 6 /PRNewswire/ -- At its meeting in Atlanta today, The Southern Company's (NYSE: SO) board of directors approved two major appointments that begin a transition in the office of the chief executive.
 Edward L. Addison, 63, who has been president of The Southern Company since 1983, was elected chairman of the board. He will continue to serve as chief executive officer.
 A.W. "Bill" Dahlberg, 53, currently president and chief executive officer of Georgia Power, was named by the board to succeed Addison as president of The Southern Company.
 The appointments are effective Jan. 1, 1994.
 The Southern Company is the parent firm of five electric utilities: Alabama Power, Georgia Power, Gulf Power, Mississippi Power, and Savannah Electric. Additional subsidiaries are Southern Electric International, Southern Company Services, and Southern Nuclear.
 In announcing the selection of the new Southern Company president, Addison noted that "during his 33-year career with our system, Bill Dahlberg has been responsible for nearly every phase of operations -- from customer service and finance to governmental affairs and marketing."
 "His style of leadership, his broad background of utility experience, and his skills as a communicator were major factors in his selection by the board," Addison said. "I'm confident that under his direction, The Southern Company will continue to prosper as one of the most progressive utility systems in the world."
 Dahlberg's election is the initial step in a planned management change to be completed with Addison's retirement.
 "Over the next several months, Bill and I will work together closely to bring about a smooth and orderly transition of authority," Addison added.
 Dahlberg, a native of Atlanta, began his career with The Southern Company at age 19 when he joined Georgia Power as a meter installer. Over the next three decades, he worked his way through the organization, holding the positions of vice president of financial services, vice president of bulk power resources, and senior vice president of marketing at Georgia Power; and senior vice president at Southern Company Services, with responsibility for marketing, rates, and governmental affairs. He was named president and chief executive officer of Southern Company Services in 1985, and he became president and chief executive officer of Georgia Power in 1988.
 Dahlberg is a director of the Electric Power Research Institute, the research arm of the U.S. electric utility industry, and a member of the policy committees on energy resources and research for the Edison Electric Institute, the trade association for the nation's investor- owned electric utilities. He also serves on the Edison Electric Institute's CEO steering committee on electric transportation and is a national spokesman for the electric utility industry on electric vehicle research.
 He received a bachelor's degree in business administration from Georgia State University, and he completed the Stanford University Executive Program and the executive management program at Emory University.
 Dahlberg is a director of Trust Company Bank of Georgia, Protective Life Corp. and Equifax Inc. He serves on the board of trustees of Clark Atlanta University, the board of directors of the Georgia State University Alumni Association, the advisory board for the United Negro College Fund, the board of trustees of the Robert Woodruff Arts Center, and the executive board of the Atlanta Area Council of the Boy Scouts of America. He also serves on the board of directors for the Atlanta Committee for the Olympic Games. He is chairman of the Georgia Chamber of Commerce and is a director of the Atlanta Chamber of Commerce and Central Atlanta Progress. He served as chairman for the 1991 United Way campaign for metro Atlanta. He also serves on the Carter Center of Emory University's board of counselors and the policy advisory board for the Carter Center's Atlanta Project. In addition, he is a member of the Governor's Development Council in Georgia.
 Dahlberg will become the fifth president of The Southern Company since the firm's first full year of operation in 1949. Since then, the company has been served by Eugene A. Yates, Harllee Branch Jr., Alvin W. Vogtle Jr. and Addison.
 The company's origins can be traced to the 1920s, when Alabama Power, Georgia Power, Gulf Power and Mississippi Power were part of Southeastern Power & Light, which merged into a larger utility holding company, Commonwealth & Southern Corp. A subsequent restructuring resulted in the formation of The Southern Company in the late 1940s. Savannah Electric became part of The Southern Company in the late 1980s.
 One of the nation's largest investor-owned electric utility groups, the Atlanta-based company serves a 120,000-square-mile service territory with a population of more than 11 million in parts of four states.
 The Southern Company operates 256 generating units with a capacity of about 30,000 megawatts. The company's assets total more than $25 billion, with annual revenue of about $8 billion.
 The Southern Company's common stock is one of the 20 most widely held corporate stocks in America. The company's 320 million common shares are held by about 250,000 stockholders in all 50 states and several countries around the world. The company has paid its common shareholders higher or equal per-share dividends every quarter since 1948.
 -0- 12/6/93
 /CONTACT: David Mould or Karen O'Leary of The Southern Company, 404-455-1077/
 (SO)


CO: The Southern Company ST: Georgia IN: UTI SU: PER

BN-CF -- AT012 -- 0815 12/06/93 13:03 EST
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Publication:PR Newswire
Date:Dec 6, 1993
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