SOUTH-WESTERN ACQUIRES REAL ESTATE LIST FROM PRENTICE-HALL.

In related news, South-Western Publishing (SWP; Cincinnati, OH), a division of Thomson Learning and a provider of business textbooks and materials, has acquired the real estate list from Prentice-Hall/Pearson (New York). No terms of the deal, which will make South-Western Publishing one of the largest suppliers of pre- and post- license real estate educational materials, were revealed.

SWP said the deal gives it a new opportunity within the four-year academic community and community college markets and that the acquired pre-license materials fit into its plans for continued growth within the professional education market. With the ability to offer Web-based learning options, SWP said the deal also allows it to increase business in the areas of professional education, training, licensure and certification.

SWP vice president Dave Shaut said that "agents and brokers must be computer savvy to keep up with growing expectations of consumers. SWP plans to combine traditional texts and online components to meet the changing needs of both of these groups."

SWP is the leading publisher for accounting in higher education and has a majority market share in taxation and business law. Its line of products also covers business communications, decision sciences, real estate, economics, finance, management, and marketing. It also produces distance-learning, Web-based corporate and retail business education programs.