SOUTH ASIAN MEDIA WISE, INC. EXPANDS TELEMARKETING EFFORTS FOR MCI TELECOMMUNICATIONS.NEW YORK--(BUSINESS WIRE)--June 28, 1996--South Asian Media Wise, Inc., (SAMW SAMW Scottish Association of Meat Wholesalers (UK) SAMW Sub-Antarctic Mode Water ) a New York-headquartered full service advertising and marketing company specializing in reaching emerging ethnic markets in the U.S.-- 40 million "New Americans" -- through its subsidiary, Ethnic Market Resources, Inc., has expanded its efforts on behalf of MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device. (2) (Microwave Communications Inc. Telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. , it was announced today by Ibrahim Malick, president. Winner of the MCI Top Agency award in 1995 because of its successes in the Indian-American and Russian-American markets, SAMW has expanded its efforts on behalf of the telecommunications leader. While the agency's work in the Indian-American and Russian-American markets continues, SAMW is now also promoting MCI's small business services to other groups of immigrant Americans, in Polish, Spanish Spanish, river, c.150 mi (240 km) long, issuing from Spanish Lake, S Ont., Canada, NW of Sudbury, and flowing generally S through Biskotasi and Agnew lakes to Lake Huron opposite Manitoulin island. There are several hydroelectric stations on the river. and French (recent African and Caribbean immigrans), as well as Indian and Russian Russian associated in some way with Russia. Russian blue a breed of cats with short, dense, silver-tipped blue-colored coat and vivid green eyes. . Malick was quick to point out that the Indian- American market remains a particularly important one. "We estimate, conservatively, that there are over a million Indian-Americans in the U.S. today and their numbers are rapidly rising. They are also highly-educated and have an average household income of $52,360, almost 55% higher than the mainstream U.S. average, which makes them a highly desirable target market," Malick explained. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the U.S. Census, there are over 52,000 businesses owned by Indian- Americans, which have annual sales exceeding $6.7 billion. IndianAmericans include immigrants from the Indian Sub-Continent incorporating India, Pakistan and Bangladesh. Indian-Americans collectively speak 60 or more different languages, but the most commonly used are Urdu, Punjabi, Arabic and Bengali. Malick went on to say, "While many Indian-Americans speak English and can be reached through mainstream media, in- language newspapers and TV are still extremely popular. And, of course, addressing Indian-Americans in their own language is a way for a marketer to demonstrate how much he values their business." Founded in 1993, South Asian Media Wise specializes in helping American markets reach the burgeoning $400 billion emerging ethnic marketplace. Ethnic Market Resources is SAMW's complete in-bound and out-bound telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. division, with service in 21 languages. CONTACT: Bea Lund/Mike Bruneau 212/949-1562 FOR: Ethnic Market Resources/ South Asian Media Wise 104 West 27th Street New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY 10001 212/242-3706 |
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