SONY UNVEILS FIRST BLU-RAY DISC DRIVE BURNER.Sony Electronics Sony Electronics Inc., headquartered in San Diego, Calif., is the largest component of Sony Corporation of America, the U.S. holding company for Sony's U.S.-based electronics and entertainment businesses. has unveiled its first internal Blu-ray Disc A Blu-ray Disc (also called BD) is a high-density optical disc format for the storage of digital information, including high-definition video. Overview The name Blu-ray Disc is derived from the blue-violet laser used to read and write this type of disc. (BD) rewritable drive for the computer aftermarket. The new drive (model BWU-100A) supports up to 50 GB of data on BD-R (Blu-Ray Disc-Recordable) See Blu-ray. (write once) or BD-RE (Blu-Ray Disc-RErecordable) See Blu-ray. (rewritable) discs or up to four hours of high-definition video using HDV (High Definition Video) The high-definition, wide screen version of the DV magnetic tape format. Like DV, HDV recording moves at a constant data rate and stores data on the same DV and MiniDV tapes as SD camcorders. 1080i on a BD-RE 50GB disc. The new drive is capable of burning a full 25GB disc in a bout 50 minutes. For personal content captured on a HDV camcorder, the BD drive is optimized for keeping the video in the native HDV 1080i for playback on home players compatible with BD-AV format and PCs with BD drives installed. Sony's BD drive also supports recording of standard single layer 4.7GB DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. +/-R/+/-RW/RAM discs, 8.5GB DVD+R (DVD+Recordable) A write-once (read only) version of the DVD+RW optical disc from the DVD+RW Alliance. DVD+Rs hold up to 4.7GB of data per side and can be read by DVD-Video players and computer DVD-ROM drives. A DVD+R DL disc is a "dual layer" DVD+R that holds a total of 8.5GB. Double/Dual Layer Discs, and CDs, making it a multi-format burner. "Now consumers, professional videographers and filmmakers can store, record and experience the highest capacity of high-definition video available -- from capture to playback," said Bob DeMoulin, marketing manager for branded storage products in Sony Electronics' IT Products Division. "Our Blu-ray Disc drive represents a significant leap in storage technology." The BWU-100A drive comes bundled with the CyberLink BD Solution from CyberLink Corporation, which provides a complete software application for capturing, authoring, editing and burning high-definition personal content captured by a HDV 1080i format camcorder onto BD discs. Video can also be "down- converted" to standard-definition resolution for burning onto DVDs. The internal drive features an IDE (ATA/ATAPI) interface and standard 5.25-inch form factor for easy installation inside a PC. Availability and Pricing The recordable/rewritable drive are available for about $750. Pre-orders are now being accepted at sonystyle.com. Sony BD/DVD/CD rewritable drives are sold direct through sonystyle.com, at Sony Style retail stores nationwide (http://www.sonystyle.com/retail), at authorized resellers and retailers across the country, through mail order catalogs, and by select online shopping sites. Sony Electronics can be found on the World Wide Web at http://www.sony.com/. For more information, call 858/942-3825. |
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