SONY TARGETS THE WEB.Sony Corp. is making a full frontal assault The military tactic of frontal assault is a direct, hostile movement of forces towards enemy forces in a large number, in an attempt to overwhelm the enemy. This is often referred to as a "suicide strike," because it is often a commander's last resort when he has run out of on becoming a leading player on the Web by licensing its PlayStation 2 game console See video game console. for other digital devices including computer accessories, cable television set top boxes, and other game players. Sony clearly believes that a dominant home entertainment device can be a stealth technology stealth technology, designs and materials engineered for the military purpose of avoiding detection by radar or any other electronic system. Stealth, or antidetection, technology is applied to vehicles (e.g. for accessing the Internet. Sony's PlayStation 2 is likely to emerge as a threat to the PC in its dominant position as a home Internet appliance Also called "information appliance," "smart appliance," and "Web appliance," it is a device specialized for accessing the Web and/or e-mail. Designed for ease of use, it plugs into a telephone jack or LAN connection for Internet hookup. , and the licensing of its technology is viewed as a sophisticated strategic decision reminiscent of IBM's early decision to allow clones of its original PC. With this decision, Sony will be competing with cable television set top devices and wireless devices for Internet access. |
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