SONY SETS NEW LEVEL FOR PHOTO-REALISTIC DIGITAL PRINTING.Sony has raised the bar for photo-realistic digital printers with the introduction of its SpectaPix(TM) (UP-D70A) letter- size printer. The new printer delivers vibrant, true photographic-quality prints for a variety of photographic applications, including portrait, studio and event imaging. Distinguishing the SpectaPix printer from other digital printers in its class are a host of innovative features, including a newly designed thermal head, low cost A4 and A4+ series self-laminating media, and Sony's picture quality controller technology -- all contributing to its ability to produce color accurate prints, time after time. "The output from this printer delivers the best flesh tones and color accuracy I've ever seen from a photo printer," said Eddie Tapp, professional photographer and chairman of the Digital and Advanced Imaging committee for the Professional Photographers of America Professional Photographers of America is the largest non-profit association for professional photographers in the world. In spite of the name, membership is not limited to America. Currently there are more than 17,500 members in 64 countries. (PPA PPA 1. Palpation, Percussion & Ausculation 2. Pittsburgh pneumonia agent 3. Postpartum amenorrhea 4. Price per accession 5. Pure pulmonary atresia ), to whom the printer was previewed in July at PPA '98's Imaging Lab. "Factoring in the output quality with the printer's price and the price per sheet, the SpectaPix printer offers photographic professionals an excellent solution for in-house publishing." "The response from the imaging community is testament to the fact that there is a real need in the marketplace for a printer of this quality," said David Longendyke, electronic photography marketing manager for Sony Electronics' Broadcast and Professional Company. "The photographic marketplace is evolving rapidly, and our customers' needs are becoming more and more sophisticated. As an industry leader, we have to exceed our customers' needs so that they, in turn, can stay on top in a highly competitive marketplace." Pixel Magic Imaging, Inc., a provider of custom-built imaging systems, is among the first to integrate the SpectaPix into its photographic solutions for a variety of kiosk-based, studio and portrait applications. "We integrated the SpectaPix printer into a variety of our digital imaging systems because it offers the flexibility and high quality we were looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ," said Laura Oles, director of marketing for Pixel Magic Imaging, Inc. "A dye sublimation printer A printer that produces continuous-tone images that look like photographic film. Also called a "thermal dye printer," the print cartridge contains a cellophane ribbon with panels of dye the same size as the page to be printed. that reproduces color accurately and can print both matte and glossy finishes without changing ribbons or printers, gives imaging professionals a powerful mix of quality and flexibility." Advanced Features The new printer offers a host of enhancements contributing to the printer's overall image quality. The gray balance calibration function allows users to easily match color to a standard gray or match multiple printers to produce consistent color prints time after time. The printer's crisp image is controlled by the new picture quality controller, integrated into the printer's electronic controls. Newly designed thermal heads virtually eliminate banding artifacts artifacts see specimen artifacts. that often plague other dye sublimation printers. The SpectaPix printer even comes with a detachable de·tach tr.v. de·tached, de·tach·ing, de·tach·es 1. To separate or unfasten; disconnect: detach a check from the checkbook; detach burs from one's coat. 2. fan filter that helps prevent dust spots. System interfaces include Windows(R) 3.1, Windows 95, Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking. (R) 4.0 and Macintosh(R) drivers in addition to Adobe Photoshop See Photoshop. (TM) Plug-in for Macintosh computers and PC. New Media The SpectaPix features new printer media, the UPC-74x series, designed to provide improved durability, less fading and full, accurate color saturation than previous media. It features user selectable finish types: glossy, nonglare, texture and matte. This new series of self-laminating media comes in three sizes: letter size UPC-741 for an 8"x 10" image area, A4-size UPC-741 for an 8" x 10 3/4" image area and A4 Plus-size UPC-747 for an 8 1/2" x 11 7/8" image area. The SpectaPix printer is also backwardly compatible to support media used with Sony's earlier UP-D8800 series printer. Pricing and Availability The UP-D70A SpectaPix digital printer is available through authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: Sony electronic photography resellers at a suggested list price of $6,700. The new UPC-74x media is available at a suggested list price of $1.86/sheet (letter), $1.86/sheet (A4) and $2.07/sheet (A4+). More information about Sony products can be found on the World Wide Web at http://www.sony.com/professional, or readers may call 1-800-686-SONY. The Broadcast and Professional Company of Sony Electronics Sony Electronics Inc., headquartered in San Diego, Calif., is the largest component of Sony Corporation of America, the U.S. holding company for Sony's U.S.-based electronics and entertainment businesses. is an Emmy award Emmy award Annual presentation for outstanding achievement in U.S. television. Its name is taken from the nickname “immy” for the image orthicon, a television camera tube. winning, leading U.S. provider of video and audio equipment for the broadcast, production, business, industrial, government, medical and education markets. Sony offers a wide array of products and systems for image capture, production and display. Sony also provides specialized equipment and systems for data recording, duplication, electronic photography/publishing, videoconferencing A real time video session between two or more users or between two or more locations. Although the first videoconferencing was done with traditional analog TV and satellites, inhouse room systems became popular in the early 1980s after Compression Labs pioneered digitized video systems , high-definition video This article is about high-definition video technology. For television systems, see High-definition television. For the tape format, see HDV. For compression and prerecorded media, see High-definition pre-recorded media and compression. , interactive and security applications. In the fiscal year that ended on March 31, 1998, Sony Electronics had record sales of $10.5 billion. |
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