SONY INTRODUCES X SERIES FLAT PANEL COMPUTER DISPLAYS.

Sony has introduced its new X series of feature-packed liquid-crystal displays, including a special discovery of the company's first 20-inch SDM-X202 (20.1-inch viewable image size) flat panel computer display.

A first in the display industry, Sony also introduced the new Eco Mode for X series displays, which allows users to reduce energy consumption up to 20 percent by adjusting the screen's brightness with the touch of a button.

With its futuristic design and exclusive X-shaped back cabinet, the new line of computer displays includes the 15-inch SDM-X52 (15.0-inch viewable image size), 17-inch SDM-X72 (17.0-inch viewable image size) and 18-inch SDM-X82 (18.1-inch viewable image size) displays. These new models round out the DELUXEPRO series of Sony's premier displays. A few of the treasures found in all models include built-in stereo speakers, a bundled DVI-D cable for quick digital set-up, and the ultimate space savior -- an internal power supply.

"The X series has an innovative design," said Stan Glasgow, Sony Electronics' vice president of display marketing. "Sony's style is nicely complemented with extras like superb-sounding stereo speakers, digital and analog connectivity and crystal-clear text and graphics."

Desks Dressed to Impress

The displays' efficient cable management system, internal power supply and built-in stereo speakers will clear up much-needed space on any desktop, or for those who prefer a zero footprint, the displays are also arm- or wall-mountable. All models, except the X202 display, are available in black or two-toned grey. The X202 model is available in black or silver.

Ergonomic Comfort Zone

Those who spend 40 or more hours a week in front of a computer display know how important it is to have a comfortable computer environment. Each X series display adjusts to several different positions according to the user's needs. The displays can tilt up to 80 degrees (20 degrees on the X202) depending on preference and the X52, X72 and the X82 displays have up to 2 inches of height adjustment. In addition, the X82 and the X202 displays can swivel up to 45 degrees to help alleviate neck aches. This allows business professionals to examine data or spreadsheets, while sharing the screen with colleagues or customers.

Energy and Cost Savings

Typical liquid-crystal displays consume 60 to 80 percent less energy compared to similarly-sized standard cathode ray tube (CRT) monitors. All models in the X series include an Eco Mode function, enabling users to modify the brightness and reduce energy consumption with an easily accessible button on the front of the display.

According to Glasgow, all Sony liquid-crystal displays are flicker-free, which reduces eyestrain. Sony also uses color control technology to fine-tune every LCD panel in order to achieve accurate color reproduction for images and collateral.

Future-Proof Displays

For those who are preparing to go digital, but still want to keep their analog connection, all four of the X series models have both digital and analog inputs that can run both formats at the push of a button. With the digital connection and a DVI-D cable included in the box, there are no extra steps needed to maximize video performance. The displays also provide multiple platform support for users who want the ability to toggle between a Macintosh computer and Microsoft Windows-based personal computer.

Pricing and Availability

The X52 and the X82 displays, available for about $550 and $1,100, respectively. The X72 model, sells for about $900. The X202 sells for about $2,000. More information and specifications are available at http://www.sony.com/displays .

One More Emmy Award-Winning Display

Rounding out the current line of E series computer displays, Sony also introduced the CPD-E440 19-inch display (18.0-inch viewable image size). The flat CRT display offers Sony's Emmy award-winning Trinitron display technology which produces bright and clear images while reducing reflections and glare. This new model falls under the Sony STYLEPRO series of FD Trinitron CRTs.

Sony can be found on the World Wide Web at http://www.sony.com.

For more information, call 858/942-2905.