SONY, PANAVISION TEAM IN DIGITAL CAMERA VENTURE.Byline: Jesse Jesse (jĕs`ē), in the Bible, the descendant of Rahab, the grandson of Boaz and Ruth, and the father of David. Referring to the restoration of the Davidic monarchy, the Book of Isaiah speaks of a shoot coming from the "stump of Jesse. Hiestand Staff Writer WOODLAND HILLS - Panavision Inc. and Sony Electronics Sony Electronics Inc., headquartered in San Diego, Calif., is the largest component of Sony Corporation of America, the U.S. holding company for Sony's U.S.-based electronics and entertainment businesses. Inc. announced Monday that they will launch a new company to jointly develop and rent digital camera systems for feature film and other high-end cinematography cinematography: see motion picture photography. cinematography Art and technology of motion-picture photography. It involves the composition of a scene, lighting of the set and actors, choice of cameras, camera angle, and integration of special . The first fruit of the joint venture is already at work in Australia where filmmaker George Lucas Noun 1. George Lucas - United States screenwriter and filmmaker (born in 1944) Lucas is shooting the next installment in the ``Star Wars'' sci-fi series, using six Sony 24P CineAlta cameras coupled with Panavision's Primo Digital lenses. Lucas has endorsed this emerging technology by deciding to shoot his next two ``Star Wars'' films with cameras that record scenes electronically, without film. While Panavision and Sony have long collaborated on filmmaking film·mak·ing n. The making of movies. technology, the new venture, as yet unnamed, marks a concerted attempt to become the leader in the field, company officials said. ``They both see it as an opportunity to really capture a market,'' said James Ankner, a Panavision spokesman. As part of the deal, Sony purchased 714,300 shares, or about 8 percent, of Panavision common stock for an aggregate consideration of $10 million and a warrant to acquire an additional 714,300 shares at an exercise price of $17.50 per share subject to adjustment. Officials at Sony Electronics in Park Ridge Park Ridge, city (1990 pop. 36,175), Cook co., NE Ill., a suburb adjacent to Chicago, on the Des Plaines River; inc. 1873. It is chiefly residential. Several national and international corporations have their headquarters in Park Ridge. Nearby is O'Hare International Airport. , N.J., said the filmmaking community will benefit as this digital equipment is further refined. ``Our combined technology resources will more rapidly advance the still embryonic em·bry·on·ic or em·bry·on·al adj. Of, relating to, or being an embryo. Embryonic In the life cycle of the round worm, a very early life stage occurring within the uterus of the female round worm. implementation of digital cinematography,'' said Edward Grebow, deputy president of Sony Electronics. The Sony cameras and Panavision lenses can still be purchased separately from their respective manufacturers. But the combined digital cinema system will be available for rental exclusively through the new company. Details were not released about the new venture, although it is possible it will be run out of Panavision's offices in Woodland Hills when the shop opens in coming weeks, a Sony spokesman said. Shares of Panavision increased 31.25 cents to $9.25 Monday. |
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