SONIC PATENT INCLUDED IN FORMATION OF HD DVD PORTFOLIO LICENSE.Sonic Solutions Sonic Solutions NASDAQ: SNIC is a digital media company based in Novato, California, USA. It was created in 1986 by former Lucasfilm employees who developed the AudioDroid digital audio editing system as part of the Droidworks project. (R) (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :SNIC SNIC Singapore National Institute of Chemistry SNIC Snow and Ice Clearance SNIC Sub-Network Independent Convergence (functions) SNIC Standard Network Interface Card ), Novato, Calif., a leader in digital media software, announced that its US Patent 6,944,621 for dynamic content revision has been deemed essential to the HD DVD (High Definition DVD) A relatively short-lived high-capacity optical disc that holds four hours of high-definition video on a single-sided, single-layer 15GB disk. Sanctioned by the DVD Forum in 2003 and based on the Advanced Optical Disc (AOD) technology from Toshiba and specification for HD DVD players and optical media for the purpose of participating in a joint HD DVD Patent Portfolio License being facilitated by MPEG LA (MPEG LA, LLC, Denver, CO, www.mpegla.com) The organization that offers joint licenses and collects royalties for patents necessary for MPEG-2, MPEG-4 and other technologies. For example, in the MPEG-2 license, 23 companies hold more than 600 essential patents. . As previously announced, the Sonic '621 patent was also deemed essential to the Blu-ray Disc A Blu-ray Disc (also called BD) is a high-density optical disc format for the storage of digital information, including high-definition video. Overview The name Blu-ray Disc is derived from the blue-violet laser used to read and write this type of disc. specification for BD players and optical media. The Sonic technology covered in the '621 patent -- one of several the company has related to new high-definition formats See high-def DVD formats and HD DVD. -- allows for updating or augmenting multimedia content on portable storage media including CD, DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. , UMD (Universal Media Disc) The optical disc used in Sony's PlayStation Portable (PSP). Officially the ECMA-365 standard, a UMD is a read-only medium for games and movies. Video is encoded in H.264, and audio is encoded in ATRAC3plus. See PlayStation. , flash memory, HD DVD, and Blu-ray Disc. In addition to Sonic's intention to participate in the Blu-ray Disc and HD DVD Patent Portfolio Licenses, the company will continue to license the '621 patent directly to content owners, online service providers, software developers, game console See video game console. manufacturers, consumer electronics companies, in-game advertisers, and other industry partners developing online services and non-high definition applications. Sonic's dynamic content revision technology enables publishers of content on any portable storage media to update or augment that content over the Web or through a local cache. Movie studios, for example, can replace trailers or change menu selections, and game console software makers can deliver in-game advertisements over the internet, providing a very cost-effective way to keep content "fresh" and deliver ongoing value-added promotions and e-commerce offerings to form a more direct relationship with the entertainment viewer. The same technology is already widely-licensed by major Hollywood studios today for use on standard-definition DVD releases of InterActual(R)-enabled titles such as 'Lord of the Rings: Return of the King', 'Harry Potter and the Prisoner of Azkaban', and the 'Star Wars Trilogy'. "The inclusion of Sonic in the formation of the HD DVD Patent Portfolio License underscores our technology depth and our continued investment in the success of new digital-media formats," said Dave Habiger, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Sonic Solutions. "From patented technologies for high definition to our innovative Sonic DVD On Demand(TM) platform that creates new models for the electronic sell-through of video entertainment, Sonic and our world-class research and development team continues to shape and enhance consumers' digital media experiences and generate significant growth opportunities for our company." About Sonic Patents Sonic Solutions' focus on product leadership and innovation has resulted in an extensive patent portfolio in the areas of digital media content creation, playback and recording -- many of them essential to the next generation of interactive, high-definition content. Sonic's licensing group enables third parties like Adobe, Microsoft, Scientific-Atlanta, Sony and others to add digital media creation to their PC applications and consumer electronics set-top-box products. More information about licensing and Sonic's patent portfolio is available at: (http://www.sonic.com/innovation/patents). About Sonic Solutions Sonic Solutions (Nasdaq: SNIC; http://www.sonic.com/) enables the creation, management, and enjoyment of digital media content through its Hollywood to Home(TM) products, services, and technologies. Sonic's products range from the advanced authoring systems used to produce Hollywood DVD, HD DVD, and Blu-ray Disc film releases to the award-winning Roxio(R)-branded photo, video, music, and digital-media management applications. Sonic's patented technologies and AuthorScript(R) media engine are relied upon by leading technology firms to define rich media experiences on a wide array of consumer electronics, mobile devices, set-top players, retail kiosks, and PCs. Always an innovator, Sonic has taken a leading role in helping professional and consumer markets make the successful transition to the new high-definition media formats and, through the DVD On Demand(TM) and Qflix platforms, Sonic is defining new models for the digital distribution of premium Hollywood entertainment. Sonic Solutions is headquartered in Marin County, California Marin County (IPA: /məˈrɪn/) is a county located in the North San Francisco Bay Area of the U.S. state of California, across the Golden Gate Bridge from San Francisco. As of 2000, the population was 247,289. . For more information, visit http://www.sonic.com or call 408/367-5231 |
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