SOHOware and Time Warner Cable Further Trend-Setting Business Model for Broadband Industry.

Business Editors & High-Tech Writers

The Western Show 2001

ANAHEIM, Calif.--(BUSINESS WIRE)--Nov. 27, 2001

Pioneering Broadband Networking and Security Solutions Company Teams

With Top Service Provider to Expand Residential Market Opportunities

Furthering a strategic business model that leverages its role as an innovative provider of companion solutions for broadband service providers (BSPs), SOHOware Inc.(R) today announced a new program with Time Warner Cable Road Runner(TM) to offer residential customers in Wilmington, N.C., integrated high-speed home networking services and easy-to-use hardware and security solutions.

Working in conjunction with regional Time Warner Cable divisions nationwide, SOHOware continues to forge e-commerce-based programs that provide residential customers with comprehensive home networking solutions and educational information.

In addition to the co-branded site, http://www.sohoware.com/twc/ec.rr.html, SOHOware will work with Time Warner to develop a wide-ranging marketing support effort, including targeted advertising and marketing materials such as a Welcome Kit for new subscribers.

"Today's subscribers know that the full advantages of high-speed broadband access can be extended to all members of the household, however they may not know how easy it is to share Internet access with all family members," said Andy Chang, vice president of marketing at SOHOware, "With partners like Time Warner, we are bridging the gap and turning single-PC broadband users into multi-PC broadband homes."

SOHOware was the first company to collaborate and partner with BSPs to develop e-commerce-based programs, enabling BSPs to easily implement easy-to-use product, service and support offerings they need to leverage the growing home network market, as well as drive additional broadband service subscriptions.

"Historically, SOHOware's e-commerce model has driven customer loyalty and significantly augmented service revenue by increasing subscriptions for high-speed home networking services. But even more importantly, this innovative channel relationship enables BSPs to expand beyond being just a provider of high-speed Internet access to offering comprehensive and consumer-friendly home networking," said Chang.

"By offering Wilmington residents a simple one-step online approach to purchasing and installing home and small office network solutions and providing them with reasonably priced broadband service, SOHOware and Time Warner Road Runner cable have given customers a true broadband consumer networking solution from beginning to end," Chang said.

Products featured in the Wilmington promotion include the SOHOware BroadGuard Secure Router and NetBlaster II 11Mbps wireless networking solutions.

Called "a must for broadband home offices" by Associated Press, SOHOware's BroadGuard Secure Router expands and boosts broadband networking performance with a four port, 10/100 Mbps autosensing switch, while providing professional-level protection against sophisticated hacker attacks. Designed for both tech-savvy users and novices, no other broadband router offers this kind of easy-to-use Internet security and performance. BroadGuard combines advanced Internet firewall protection with Internet access control features that allow users to enforce personal Internet usage policies for complete network protection, inside and out.

Recently named a ZDNet "Best Buy" and included on the 2001 Computer Shopper Top 100, the CableFREE Series NetBlaster II(TM) family sets a new benchmark in high performance, easy to use wireless products for the SOHO market. The NetBlaster II product line is 802.11b compliant and includes a wireless hub that connects to a network or broadband modem, and wireless PC and PCI cards for laptop and desktop computers.

About Road Runner

Road Runner (www.roadrunner.com) is the nation's pre-eminent broadband service provider, serving in excess of 730,000 customers in the communities where it is available. It is a joint venture among affiliates of Time Warner Inc., AT&T, Microsoft Corp., Compaq Corp. and Advance/Newhouse. It combines the resources of five partners who are world leaders in media, telecommunications, computer software and hardware and publishing. The Road Runner character is a trademark and copyright of Warner Bros., a division of Time Warner Entertainment Co., L.P.

About SOHOware

Founded in 1990, SOHOware develops business-level networking solutions targeting the SOHO/residential and small-to-medium business (SMB) markets. The company is committed to providing customized solutions that allow broadband service providers (BSPs) worldwide including cable, DSL, satellite and fixed wireless providers, to deliver integrated services (data, voice, video) to subscribers.

Leveraging its brand identity to take advantage of emerging technologies and markets, SOHOware offers an open technology platform that empowers BSPs and solution VARs with the broadest possible range of options for market development, deployment and life cycle support in "last mile" delivery of services.

More than 1 million North American broadband subscribers are powered by SOHOware wired and wireless networking products through partnerships with leading BSPs. For more information, call 800/632-1118 or visit the company's Web site at http://www.sohoware.com.