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SOFTWARE DISPATCH SHIPS FIRST CD-ROM DISCS FOR MACINTOSH COMPUTERS

 SANTA CLARA, Calif., Nov. 4 /PRNewswire/ -- Offering customers a convenient way to shop for software, Software Dispatch, the new CD-ROM software delivery business unit at Apple Computer, Inc. (NASDAQ-NMS: AAPL) today announced shipment of the first Software Dispatch CD-ROM discs for Macintosh computers. Software Dispatch for Macintosh lets customers try, compare and buy popular third-party software applications 24 hours a day, seven days a week and immediately have them available on their desktop. Beginning this month, Software Dispatch discs will be distributed to U.S. Macintosh CD-ROM owners via direct mailing, response to advertising, and through inclusion with all new CD ROM-equipped Macintosh computers and peripherals.
 Software Dispatch for Macintosh features more than 80 popular applications, including a broad offering of productivity, entertainment, education and utilities programs. Software vendors with applications on the disc include Adobe, Symantec, Claris, Intuit, MECC, MECA, Farallon, Software Ventures, Maxis, and many more. Software Dispatch CDs are scheduled to be updated with new versions and additional applications on a quarterly basis.
 According to Pieter Hartsook, industry analyst, "Electronic software shopping systems will expose customers to new applications and ultimately new ways of utilizing their computers. For example, many people use an application to do something that it was never designed to do -- like managing database information in a spreadsheet -- and blame the application's limitation on the computer. With a system like Software Dispatch, both home and office computer users can discover software that does exactly what they want by trying it out and comparing it to their current application."
 Trial, Purchase and Use
 To help customers get started, a QuickTime movie tutorial on the CD-ROM disc explains the trial and purchase process. Customers then interactively discover the features and benefits of specific software products via guided tours, limited trial versions and other product information.
 When customers are ready to buy, they call the Software Dispatch 800 number to purchase a key that unlocks the software and manuals for immediate installation and use. Software Dispatch features powerful electronic manuals in Apple's DocViewer format, preserving document format and graphics, and helping readers quickly search for information. Users may print any or all manual pages for deskside reference or order hard copy documentation.
 "Software Dispatch is ideal for business and home users alike," said Scott Schnell, general manager of Software Dispatch. "It allows professionals managing a business or parents selecting educational software for their children to easily shop, compare, and make informed choices."
 System Requirements and Availability
 Software Dispatch discs for Macintosh are now available by calling 800-937-2828 extension 600. Software Dispatch for Macintosh requires a minimum of four megabytes of memory, Apple's System 7 software, and QuickTime.
 Software Dispatch is a business unit of Apple Computer Inc. Headquartered in Cupertino, Calif., Apple develops, manufactures and markets personal computer, operating system, server, and personal interactive electronic systems for use in business, education, the home, science, engineering, and government. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries.
 NOTE: Apple, the Apple logo, Software Dispatch, Macintosh, DocViewer System 7 and QuickTime are registered trademarks of Apple Computer Inc.
 -0- 11/4/93
 /CONTACT: Whitney Greer of Regis McKenna, 408-974-3886, for Apple/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU: PDT

TM -- SJ001 -- 0495 11/04/93 08:15 EST
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Publication:PR Newswire
Date:Nov 4, 1993
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