SOFTBANK and AllAdvantage To Form Joint Venture To Expand Infomediary Services in Japan Market.Business Editors & Computer Technology WritersHAYWARD, Calif.--(BUSINESS WIRE)--Sept. 26, 2000 AllAdvantage and SOFTBANK Media & Marketing today announced a new joint venture in Japan to further develop AllAdvantage's infomediary (INFOrmation interMEDIARY) An information provider that gathers content from several sources and functions as a data aggregator for a target audience. services and expand the company's existing foothold on the world's second largest Internet market of 18 million users. To meet Japan's strong demand, the newly formed company will also explore the extension of AllAdvantage's infomediary services into alternative platforms, such as wireless phones, set-top boxes, and PDAs. The new venture will expand AllAdvantage's current operations in Japan. Internet infomediary company AllAdvantage rewards Internet users for their online data in an environment of strict privacy, and manages that data to create services for businesses and consumers. Members of AllAdvantage install the company's proprietary communication window, the Viewbar(TM), on their computer desktops. As they browse the Internet, the Internet, the, international computer network linking together thousands of individual networks at military and government agencies, educational institutions, nonprofit organizations, industrial and financial corporations of all sizes, and commercial enterprises Viewbar(TM) provides information tailored to their individual interests, commercial offers from business sponsors, and navigation tools that include search engines and QuickLinks to Web sites and special member deals. For businesses, the Viewbar(TM) serves as a persistent advertising and e-commerce platform. AllAdvantage is a breakthrough advertising product that features persistent access to members' desktops, as well as advanced targeting capabilities that tap the extensive data that members share with AllAdvantage under the company's strict privacy standards. "The combination of personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. and convenience, high privacy standards, and cutting-edge technology makes AllAdvantage's services immensely appealing for Japanese consumers," said Okazaki, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of SOFTBANK Media & Marketing. "We are happy to bring to bear both our position and business relationships in the Japanese market to help ensure the success of this joint venture." "Japan is a highly sophisticated market which must be approached with the right partners and expertise," said Jim Jorgensen Jim Jorgensen (born in 1948 in Racine, Wisconsin is a serial entrepreneur. He has started over 25 enterprises since getting his MBA at Stanford Graduate School of Business at the age of 24. , CEO of AllAdvantage.com. "Our respective companies bring tremendous assets to the table, and this joint venture creates the right instrument for us to expand effectively and rapidly in Japan." About SOFTBANK Media & Marketing SOFTBANK Media & Marketing Corp. (SBMM SBMM Santa Barbara Maritime Museum (California) ), a second tier holding company of SOFTBANK Corp., is a leader in digital content and online marketing initiatives, and a leading publisher of PC- and Internet-related periodicals and books. As an integral part of SOFTBANK's comprehensive Internet initiatives, which also include e-Commerce and online financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , SBMM operates COM-PATH, cyber (1) From "cybernetics," it is a prefix attached to everyday words to add a computer, electronic or online connotation. The term is similar to "virtual," but the latter is used more frequently. See virtual. communications, LAUNCH Japan, SOFTBANK ZDNet, and is currently developing WebMD Japan. About SOFTBANK SOFTBANK Corp. (Tokyo Stock Exchange Tokyo Stock Exchange Main stock market of Japan, located in Tokyo. It opened in 1878 to provide a market for the trading of government bonds newly issued to former samurai. : 9984) is one of the world's Internet leaders. Through its ownership positions in more than 450 Internet companies and its unique, global approach to building Internet enterprises, it is able to realize unprecedented synergies among its group of companies. In the U.S., SOFTBANK is the largest shareholder in leading Internet companies including Yahoo!, E*TRADE, and ZDNet. In Japan, SOFTBANK's activities encompass online financial services, e-commerce, online media and marketing services, e-business solutions, and joint ventures with industry leaders including Microsoft, Cisco, Yahoo!, and the National Association of Security Dealers (NASD NASD See: National Association of Securities Dealers NASD See National Association of Securities Dealers (NASD). ). SOFTBANK has established Internet joint ventures with Vivendi in Europe and with News Corp. in the U.K., India, Australia, and New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. . SOFTBANK is building Internet ventures in Greater China, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , and Korea; and has joined with the World Bank to help bridge the digital divide in emerging markets worldwide. (www.softbank.co.jp and www.softbank.com) About AllAdvantage.com An Internet infomediary company, AllAdvantage.com is redefining the way people and businesses communicate and do business through its proprietary Viewbar(TM) communications window. The company creates value for its members by making it possible for them to benefit from their online personal data while maintaining their privacy. AllAdvantage.com also offers its members discounts on sponsored products and services, along with convenient surfing tools and information tailored to their individual needs. AllAdvantage.com offers businesses a channel for delivering direct marketing, communications, electronic commerce, and digital products to members. The AllAdvantage.com Viewbar(TM) window, which can be downloaded free of charge on the World Wide Web, is currently available in 20 countries. Information about the company is available at www.alladvantage.com |
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