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SOFTBANK Funds ``Perfect Market'' Initiative; Leads $37 Million Investment in Perfect.com, Inc.; Investment to Boost Rapid Adoption of Perfect's Net Trading Exchange Environment.


Business Editors/High Tech Writers

PALO ALTO Palo Alto, city, California
Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries.
, Calif.--(BUSINESS WIRE)--April 24, 2000

SOFTBANK Venture Capital and Perfect today announced a major initiative that enables Trading Exchange Platforms, Industry-Sponsored Exchanges and Net Market Makers to achieve an unprecedented scale in handling complex RFQs. The announcement was made in conjunction with SOFTBANK Venture Capital's lead of the Company's $37 million Series B financing, with support from leading venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed
5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1]
 engaged in B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 infrastructure including Allen & Co., Bessemer Venture Partners Bessemer Venture Partners is a private venture capital firm with offices in Silicon Valley, New York, Massachusetts, China, and India. It has backed such companies as Ciena, Flarion, Parametric Technologies, Skype, Staples, VeriSign and Veritas. , New Enterprise Associates, NeoCarta Ventures, Odyssey Capital Group, Primedia Ventures, as well as existing investor Angel Investors L.P.

Together, this group of venture capital firms has more than 80 portfolio and affiliated companies Affiliated Companies

A situation that occurs when one company owns a minority interest (less than 50%) in another company.

Also refers to companies that are related to each other in some way.

Notes:
An affiliated company is sometimes referred to as a subsidiary.
 that could deploy the "Perfect Market(SM)" environment. Additionally, the company announced that Rex Golding, managing director of SOFTBANK Venture Capital, has joined Perfect's board of directors. The company and its backers intend to make the "Perfect Market(SM)" environment the standard by which buyers and sellers issue, process, evaluate and optimize RFQs in multiple dimensions.

"SOFTBANK recognized Perfect as the leading provider of a critically important new layer in the global trading environment. Their 'Perfect Market(SM)' solutions will immediately enable the explosive B2B industry to scale up to handle millions of RFQs," said Golding. "SOFTBANK concluded that the far-reaching impact of Perfect's technology is of enormous value to many of our own investments, as well as to all Trading Exchange Platforms, Industry-Sponsored Exchanges and Net Market Makers. We want to see this environment become pervasive."

Ron Kase, General Partner at NEA NEA
abbr.
1. National Education Association

2. National Endowment for the Arts

NEA (US) n abbr (= National Education Association) → Verband für das Erziehungswesen
 added, "There aren't enough procurement managers or sales personnel to handle the rising flood of complex multidimensional RFQs without industrial-strength automation. Perfect offers the fundamental environment to solve this problem - automatically bringing together buyers and sellers and enabling them to engage in complex dialogue in a simple, fast, efficient and inexpensive way. Perfect's solution is applicable across our portfolio, and we hope to make it the standard by which buyers are matched with sellers of complex goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. ."

Perfect plans to use the investment to establish the company as the premier B2B infrastructure RFQ RFQ Request For Quote
RFQ Request For Quotation
RFQ Request for Qualifications (part of a potential client's preliminary selection process)
RFQ Radio Frequency Quadrupole (accelerator technology) 
 solution with the leading trading platforms as well as exchanges that handle a large volume of complex multidimensional RFQs. As an Application Service Provider, Perfect's open (XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
) environment can be rapidly deployed by its customers - Trading Exchange Platforms, Industry-Sponsored Exchanges and Net Market Makers - with minimal time and cost. The resulting markets operate efficiently with near-perfect intelligence.

"The most effective trading platforms are RFQs. Perfect takes this process and automates it, allowing buyers and sellers to make procurement decisions on a host of attributes far beyond price," said Kevin Surace, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Perfect. "Our patent-pending technology allows all exchanges to mirror real life business collaboration and thus realize their trading potential. The resulting market intelligence is incredibly pure and valuable to buyers and sellers."

SOFTBANK's Rex Golding Joins Board of Directors

Prior to joining SOFTBANK Venture Capital, Golding was co-head of the Global Technology Banking Group at Morgan Stanley To comply with Wikipedia's , the introduction of this article needs a complete rewrite.  Dean Witter Dean Witter may refer to:
  • Dean G. Witter (businessman, Co-founder of Dean Witter & Company)
  • Dean Witter Reynolds (brokerage firm, now known as Morgan Stanley)
, and since joining SOFTBANK he has served on the board of directors for several companies, including Toysrus.com, Bluelight.com and Spinway.com. As the leader in the "Perfect Market(SM)" initiative, Golding's ability to drive strategic partnerships is vital to Perfect's mission of rapid adoption of its environment by the major Trading Exchange Platforms, Industry-Sponsored Exchanges and Net Market Makers.

About Perfect.com, Inc. www.perfect.com

Perfect provides an advanced solution to the world's leading Trading Exchange Platforms, Industry-Sponsored Exchanges (ISEs) and Net Market Makers (NMMs). The company's suite of services - "Perfect Market(SM)" - is a customizable, automated, multi-dimensional RFQ environment that can be rapidly deployed with minimum time and expense.

Perfect was founded in 1999 and is based in Palo Alto, California “Palo Alto” redirects here. For other uses, see Palo Alto (disambiguation).
Palo Alto (IPA: /ˌpæloʊˈʔæltoʊ/, from Spanish: palo: "stick" and alto: "high", i.e.
. Its investors include SOFTBANK Venture Capital (www.sbvc.com), New Enterprise Associates (www.nea.com), Allen & Co. Bessemer Venture Partners (www.bessemervp.com), NeoCarta Ventures (www.neocarta.com), Odyssey Capital Group (www.argosycapital.com), Primedia Ventures (www.primediaventures.com) and Angel Investors LP (www.svangel.com).

About SOFTBANK Venture Capital www.svbc.com

SOFTBANK Venture Capital (SOFTBANK VC) manages venture capital funds Venture Capital Funds

An investment fund that manages money from investors seeking private equity stakes in small and medium-size enterprises with strong growth potential.

Notes:
 focused primarily on early-stage Internet companies. SOFTBANK VC's technology fund directors are all experienced technology leaders with prior operating experience as founders of early-stage companies, senior managers of major technology corporations, and leaders in investment banking. SOFTBANK VC's past and current portfolios include public Internet companies such as Critical Path, E-LOAN, GeoCities, Interliant, MessageMedia, Net2Phone, and TheStreet.com.

SOFTBANK CORP. has emerged as one of the world's leading Internet market forces. Through its ownership positions in more than 100 Internet companies and its unique Internet-zaibatsu management concept, it is able to create market synergies for its family of companies on a global scale. In Japan its activities encompass distribution, publishing, Internet media platforms, a broad range of e-commerce businesses, and joint ventures with companies such as Microsoft, Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation).
Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006.
, Yahoo!, the National Association of Security Dealers, and many other market leaders. In the U.S., SOFTBANK is the largest shareholder in leading Internet companies such as Yahoo!, E*TRADE and ZDNet, and in Europe has established Internet joint ventures with News Corp and Vivendi.

About New Enterprise Associates (NEA) www.newenterprisenea.com

New Enterprise Associates (NEA) has established itself as one of the industry's premier venture capital firms by focusing on early-stage companies that possess a unique product or service, a quality management team with experience and breadth, and an unbounded market opportunity. Investments include Juniper, Healtheon, MedicaLogic, Netcentives, Tivo, iManage, SupplyBase, LendX, Technical Communities and Trading Dynamics.. NEA just closed the ninth fund of its history with $800 million in capital. Since its inception in 1978, more than 125 NEA companies have gone public. In the past year, the firm has invested about $300 million in 60 companies from its last fund, and 35 of its portfolio companies have either gone public or been acquired -- creating new holdings of about $3 billion.

About NeoCarta Ventures www.neocarta.com

NeoCarta Ventures is a Cambridge, Mass. and San Francisco-based venture capital firm dedicated to building Internet Commerce companies in the areas of business-to-business Internet Commerce, consumer-related Internet Commerce, and Internet Commerce-enabling technologies and services. Its portfolio includes CarStation.com, E-Markets, fibermarket.com, Freshnex, iSuppli, MediaOcean, Petroleum Place, actbig, AppGenesys, Derivion, Direct Hit, PRN (PRiNter) The DOS name for the first connected parallel port. See DOS device names. , TrueSpectra, Vitessa.

About Bessemer Venture Partners www.bessemervp.com

Bessemer Venture Partners is a private venture capital firm that carries on one of the longest-standing venture capital activities in the country. Early this century, Bessemer helped establish such companies as W.R. Grace, International Paper, and Ingersoll-Rand. Today, Bessemer Venture Partners invests approximately $150 million each year, primarily in early stage communications and web-based businesses out of investment offices in Menlo Park Menlo Park.

1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there.

2 Uninc.
, Boston and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
. Its portfolio includes Flycast, Collabria, NTE (NT Embedded) See Windows XP Embedded. , eSteel, Hotjobs, PurchasingCenter.com, TrainingNet.com, DentalXChange, eMed, Allscripts, NewsEdge, and SciQuest.com.

About Primedia Ventures www.primediaventures.com

PRIMEDIA Ventures is a corporate venture fund of PRIMEDIA Inc. (NYSE NYSE

See: New York Stock Exchange
: PRM PRM Partner Relationship Management
PRM Parameter
PRM Bureau of Population, Refugees and Migration (US State Department)
PRM Partidul Romania Mare (Romania Mare Party)
PRM Professional Risk Manager
), with $70 million under management and 13 portfolio companies including Mypoints.com, Cars Direct and Utility.com. PRIMEDIA Ventures invests in early-stage Internet companies and recent B-to-B investments include fourthchannel, Next Venue and Sticky Networks.

PRIMEDIA Inc. (NYSE: PRM), with 1999 sales of $1.7 billion, is a targeted media company with print, video and Internet businesses focused on consumer and business-to-business audiences. Some key businesses include IntelliChoice, Telephony, Ward's, PROMO pro·mo  
n. pl. pro·mos Informal
A promotional presentation, such as a television spot, radio announcement, or personal appearance.
, SIMBA and American Demographics. Some of its more than 200 Internet sites include Mediacentral.com, Federal Sources, Intertec Publishing and Bacon's Information.

About Angel Investors L.P. www.svangels.com

Angel Investors L.P. provides capital investments to early stage companies focused on the internet, e-commerce and information technology markets and has invested in more than 120 companies in 3 years. Its portfolio includes AskJeeves, AdAuction, Affinia, AllBusiness.com, Chemdex, AuctioNet, BizBuyer, CarStation, NetClerk, Sendmail, Escalate, Loudcloud, and Vividence.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
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Publication:Business Wire
Geographic Code:9JAPA
Date:Apr 24, 2000
Words:1316
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