SOFTBANK, ZDNET, YAHOO JAPAN FORM 'SOFTBANK ZDNET JAPAN' JOINT VENTURE.
Softbank Publishing Inc., ZDNet and Yahoo! Japan Corp. will form Softbank ZDNet Japan K.K., a Japanese joint venture through which the three Internet leaders plan to address growing Japanese Web market opportunities through continued development and expansion of the ZDNet Japan site. Softbank Publishing will own 60 percent of Softbank ZDNet Japan, while ZDNet will own 30 percent and Yahoo! Japan will own 10 percent.
ZDNet Japan was launched in 1997 and currently provides content and services to more than 1.5 million visitors per month, making it one of the top Web sites in Japan, and among the largest of ZDNet's 29 sites in 19 countries outside of the US. According to the Internet Association of Japan, in 1999 there were nearly 18.5 million unique Web visitors in Japan, 29 percent more than in 1998. The number is expected to increase by 30 percent in 2000.
"By making this move, we are acknowledging the potential for ZDNet Japan to expand its audience as the Japanese Web marketplace takes off," says Toshiki Otsuki, CEO of Softbank ZDNet Japan. "By adding ZDNet as an active investor and strong collaborative partner, ZDNet Japan will move to the next level in addressing the technology needs of Japanese consumers and business users."
In conjunction with the announcement, Softbank Publishing will launch ZDNet Inter@ctive Investor on the ZDNet Japan site, a Japanese version of ZDNet's technology investor site. ZDNet Japan includes a range of content from ZDNet's US site, combined with reporting and editorial from the ZDNet Japan staff and other Softbank sources. It provides Japanese language versions of popular Web brands such as ZDNet News, ZDNet AnchorDesk, ZDNet GameSpot and ZDNet Downloads, and online publishing brands such as PC Magazine, PC/Computing, Yahoo! Internet Life, and Computer Shopper.
"Having established Yahoo! Japan as the number-one site in Japan, we're convinced of the growth potential there," says Masahiro Inoue, CEO of Yahoo! Japan. "ZDNet Japan is already one of the most popular sites in that country, fulfilling the needs of its technology-interested Web users. We're excited to participate in this effort to aggressively build ZDNet Japan'' business, and regard this joint venture as a good long-term investment."
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|Title Annotation:||Company Business and Marketing|
|Comment:||SOFTBANK, ZDNET, YAHOO JAPAN FORM 'SOFTBANK ZDNET JAPAN' JOINT VENTURE.(Company Business and Marketing)|
|Publication:||EDP Weekly's IT Monitor|
|Date:||Jan 17, 2000|
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