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SOCCER: BECKHAM TO BE AN `AMBASSADOR'.


Byline: BOB HOLTZMAN Bob Holtzman is a television bureau-reporter for ESPN located in the state of Cincinnati, Ohio. He contributes to stories such as SportsCenter, Outside the Lines, Sunday NFL Countdown and Baseball Tonight.   Staff Writer

David Beckham's live satellite transmission on Friday morning didn't pack a large hotel ballroom in Marina del Rey Del Rey may refer to:
  • Del Rey, California, a census-designated place in Fresno County, California
  • Del Rey, Los Angeles, California, a small district in the west side of Los Angeles
  • Del Rey (band), an indie rock band
, but he delivered on something even more significant than live bodies, television cameras.

More than 20 cameras were in place when Beckham made his introductions to media members and a few of his future Los Angeles Galaxy The Los Angeles Galaxy are a professional football (soccer) team based in Carson, California that participates in Major League Soccer. The name "Galaxy" refers to Los Angeles being the home of many Hollywood "stars".  teammates via a live satellite transmission.

Dressed in a black suit with a white shirt and skinny, black tie, Beckham did his best to remind everyone he isn't coming to Hollywood to co-star with his pal Tom Cruise in the next Mission Impossible movie or see his wife, Victoria, the former Posh Spice of the Spice Girls The Spice Girls are an English all-female pop group, formed in London in 1994. The Spice Girls, consisting of: Geri Halliwell, Melanie Chisholm, Emma Bunton, Melanie Brown, and Victoria Beckham signed to Virgin Records and released their debut single, "Wannabe", in 1996. , shop until she drops on Rodeo Drive Rodeo Drive (IPA: /roʊˈdeɪoʊ/) generally refers to a famous three-block long stretch of boutiques and shops in Beverly Hills, California, United States, although the street stretches further north and south.  with Katie Holmes

Katherine Noelle "Katie" Holmes [1] [2] (born December 18 1978) is an American actress who first achieved fame for her role as Joey Potter on The WB television teen drama Dawson's Creek from 1998 to 2003.
.

``I think soccer has huge, huge potential,'' Beckham said. ``I would't be doing this if I didn't believe in this project. If I didn't believe I could make a difference and take soccer to a different level, I wouldn't be doing this.''

Beckham, 31, isn't expected to hit the California coast for another six months, yet Anschutz Entertainment Group The Anschutz Entertainment Group (AEG) is a sporting and music entertainment presenter and a subsidiary of The Anschutz Corporation. The company owns or operates several major entertainment/sporting venues, including Staples Center and The Home Depot Center and beginning in  officials said the $100,000 event was the largest press conference yet for a Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services.

Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box
 Center event. Pat O'Brien served as the event's emcee, and was the only person who got a chance to ask Beckham any questions.

AEG AEG Aeger (Latin: Sick)
AEG Allgemeine Elektrizitäts-Gesellschaft (Common Electricity Company)
AEG Aircraft Evaluation Group
AEG Association of Engineering Geologists
AEG Air Expeditionary Group
 and Galaxy officials joined Beckham in assuring the crowd this marriage of Major League Soccer and an international icon was about boosting the world's sport in its least popular country.

``We built the Home Depot Center for this moment,'' AEG president and chief executive officer Tim Leiweke said.

``We believed, Phil Anschutz believed, in our hearts that there would be a greater opportunity for MLS See multilevel security. . But it wouldn't ultimately become a reality until we were committed to building these soccer-specific stadiums.''

Beckham said he hopes his fusion of Hollywood looks, an All-American family life with the beautiful wife and threeadorable children, along with a legendary right foot, can help him further the interest of soccer beyond the youth playing fields while making all those invested in him plenty of money. He called himself an ``ambassador'' as part of MLS.

``I'm not saying me coming over to the States is going to make soccer the biggest sport in America,'' Beckham said. ``That's going to be very difficult to achieve. I would like to say that would happen but there are so many great and major sports here in the States like baseball, like basketball and American football. You know it's hard sometimes to compete with some of those when they've been around and have the history.

``I recognize I'm not as recognized in the States as I am around Europe and other parts of the world,'' Beckham said. ``Hopefully, playing for the Galaxy will change that.''

Leiweke said he hopes so because Beckham retained 100 percent of his image rights when he's not on a soccer field or in a Galaxy uniform. He is reportedly going to make around $10million a year and should make another $40 million a year in outside endorsements.

And then, it will be up to MLS.

``He's going to bring us eyeballs,'' Leiweke said. ``He's going to bring us attention. He's going to bring us opportunity. Once we capture people's attention, we're going to have to find a way to keep it.''

bob.holtzman@dailybreeze.com

(310) 543-6659

CAPTION(S):

photo

Photo:

David Beckham appears during a video teleconference Friday in Marina del Rey, taking questions about his pending appearance with the MLS' Galaxy.

Nick Ut/Associated Press
COPYRIGHT 2007 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Sports
Publication:Daily News (Los Angeles, CA)
Date:Jan 13, 2007
Words:598
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