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SO IS BUSH PICKING A TIE OR SENDING A MESSAGE?


Byline: - Daily News

WASHINGTON - Sometimes a tie is just a tie.

Except when it's worn by the president of the United States The head of the Executive Branch, one of the three branches of the federal government.

The U.S. Constitution sets relatively strict requirements about who may serve as president and for how long.
 as he gives his annual State of the Union address “State of the Union” redirects here. For other uses, see State of the Union (disambiguation).
The State of the Union is an annual address in which the President of the United States reports on the status of the country, normally to a joint session of Congress (the
. Then it becomes a message.

Some media strategists interpret President George W. Bush's switch from his usual pale blue Adj. 1. pale blue - of a light shade of blue
light-blue

chromatic - being or having or characterized by hue
 ``like me'' necktie to a red ``power'' tie as a deliberate move to convey a bold leader intent on driving home a domestic agenda.

``It was the first thing I noticed,'' said Anne Ready, a Malibu-based communications consultant whose past clients include musician Sammy Hagar Samuel Roy Hagar (born October 13 1947 in Monterey, California, USA), better known as Sammy Hagar (aka "The Red Rocker"), is an American rock guitarist, singer, and composer. Hagar was the singer of Van Halen, and of the early 70s rock band Montrose.  and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  County Supervisor Zev Yaroslavsky.

``I believe it said he was turning his attention to domestic issues and he wanted to embrace, once again, the classic uniform of red, white and blue,'' Ready said.

Bush is most often seen wearing a baby-blue necktie that some describe as a fitting wartime choice because of the color's soothing qualities that tend to make the wearer appear friendly and comforting.

But do politicians really put so much thought into their subliminal subliminal /sub·lim·i·nal/ (-lim´i-n'l) below the threshold of sensation or conscious awareness.

sub·lim·i·nal
adj.
1. Below the threshold of conscious perception. Used of stimuli.
 fashion messages? Ready insists yes.

``Having coached a number of political figures, it's a very big consideration,'' she said. ``Sometimes your wardrobe speaks louder than you do.''

CAPTION(S):

2 photos

Photo:

(1 -- 2 -- color) President George W. Bush wore a blue tie for his inauguration, left, but switched to a bright red one for the State of the Union.

Jamie Squire/Getty Images

Charles Dharapak/Associated Press
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Daily News (Los Angeles, CA)
Date:Feb 6, 2005
Words:244
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