SNIA Elects AppIQ Technical Marketing Director to Serve on Storage Management Forum Board.

BURLINGTON, Mass. -- AppIQ(TM), Inc., a leading provider of software solutions that enable data storage to be managed as a business-focused IT utility, today announced that its director of product marketing, John Kelly, has been elected to a key leadership position on the board of directors of the Storage Networking Industry Association's (SNIA) Storage Management Forum (SMF). Kelly's election to the board of directors further demonstrates AppIQ's commitment and leadership role in delivering standards-based solutions that simplify the management of storage infrastructure.

SNIA is the world's pre-eminent industry organization dedicated to advancing open storage and the adoption of storage networks. The SMF drives adoption of the SNIA Storage Management Initiative Specification (SMI-S), the industry's first common management backbone for multi-vendor storage networks, by sponsoring plug fests, educational events, conformance testing and certification programs. As Director of Product Marketing for AppIQ and Chair of the SNIA Requirements Committee, Kelly has been active in promoting the value of SMI-S and has gained a strong knowledge of customer perception and requirements of this emerging standard.

"SMI-S has witnessed tremendous progress in 2004 as customers have begun to realize significant cost savings from the ability to more effectively manage their complex, heterogeneous storage environments," said Kelly. "With ANSI accreditation, the completion of the Conformance Testing Program, and the certification of over 100 storage products under our belts, SMI-S has emerged as a true industry standard. There is still some hard work to be done, however, and I look forward to advancing SMI-S to make storage the most trusted, well-managed component of the IT infrastructure."

In his role as board member, Kelly will be primarily responsible for marketing as the SMF board strives to achieve the following major objectives in 2005:

--Demonstrate and promote SMI-S end user value

--Recruit and expand the reach of SMF membership

--Continue to gather requirements for SMI-S development

--Deliver on the promise of all storage managed by SMI in 2005

To achieve these goals, the SMF will actively recruit end user champions willing to speak to the value they have experienced from implementing products that contain SMI-S. Further, they will develop end user success stories depicting how SMI-S has simplified and reduced the costs of managing storage networks. The Forum will also demonstrate continued progress in the evolution of SMI-S through the promotion of major standard development milestones.

With this election, AppIQ has expanded its presence within SNIA and the Distributed Management Task Force (DMTF) to include:

--Member of the Board of Directors, SNIA SMF

--Chair, Architecture Working Group, DMTF

--Chair, Management Services Modeling Task Force, SNIA

--Chair, Requirements Committee, SMF, SNIA

--Active member, Disk Resource Management Technical Work Group, SNIA

--Active member, Fibre Channel Technical Work Group, SNIA

--Active member, Management Application Technical Work Group, SNIA

--Active member, OS-Attach Technical Work Group, SNIA

--Active member, SMI Lab, SNIA

--Co-founder, SNIA India

Biography

John Kelly is the director of product marketing at AppIQ, and chairs the SNIA SMF Requirements Committee. He has been active in the storage management market for over 13 years in both industry analyst and marketing management roles. Immediately prior to AppIQ, Kelly was senior product marketing manager at Sun Microsystems in the Network Storage Division. Previously, he served for four years as director of product marketing at HighGround Systems, a leading provider of SRM software leading up to the company's acquisition by Sun. Kelly holds bachelor of science degrees in marketing and finance from Babson College and a master of business administration degree from Northeastern University.

About AppIQ

AppIQ(TM), Inc. is a leading provider of open Storage Area Network (SAN) management and Storage Resource Management (SRM) solutions. Customers worldwide in almost every industry rely on AppIQ software to simplify the management of storage infrastructure, reduce operational costs, and synchronize IT resources with business needs. AppIQ StorageAuthority(TM) Suite and "Powered by AppIQ" solutions are "Enabling the storage utility"(TM) for today's data-intensive enterprise by seamlessly integrating storage resource visualization, provisioning, monitoring, reporting, and policy-based automation, and by correlating the availability of business-critical applications with SAN configuration, capacity, and performance. AppIQ products are sold across all continents directly and through a network of strategic OEMs and resellers. AppIQ is based in Burlington, MA, USA. For more information, visit www.appiq.com.

(C) 2004 AppIQ, Inc. AppIQ is a trademark of AppIQ, Inc. in the United States and in other countries. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such.