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SNET selects design firm.

Martin Roberts, president of The International Design Group Communications Division New York '(IDGC), announced that the company has just completed its seventh retail store retrofit, in New Britain, Connecticut, for Southern New England Telephone (SNET).

IDGC has also recently developed a "holiday promotional packages" for SNET that is being used in all of the company's stores. This package includes holiday graphics such as a Christmas banner and new fixtures which feature promotional material appropriate to the season. This is the first time SNET has taken a coordinated approach to seasonal in-store marketing and it is proving very effective.
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Title Annotation:Southern New England Telephone Co. signs contract with International Design Group Communications Division New York
Publication:Real Estate Weekly
Date:Feb 10, 1993
Words:98
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