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SNAPin Software Snaps Up Series A Financing to Tackle Mounting Customer Care Costs for Mobile Operators.


KIRKLAND, Wash. -- Frazier Technology Ventures Leads Investment in Innovative Mobile Customer Care and Diagnostic Company

SNAPin(TM) Software, the first company to improve the wireless service experience by using the mobile phone itself to diagnose and resolve issues, today announced that it has closed a Series A round of venture financing. The investment was led by Frazier Technology Ventures, which was joined by Oak Investment Partners and Hunt Ventures.

"We are really excited about SNAPin -- their software allows mobile operators to offer their best customers a superior quality of service, while also reducing their costs. And, as mobile devices are able to do more things, users need simple ways to be able to take advantage of the increased functionality," said Dan Rosen, general partner at Frazier Technology Ventures. "SNAPin's unique device-centric approach allows operators to capture this additional revenue and reduce their costs without expensive new network infrastructure."

SNAPin will use the proceeds to accelerate its product development and expand marketing and sales efforts. In conjunction with the investment, Rosen joins the company's board of directors, and Thomas Huseby, veteran wireless entrepreneur and investor, was named chairman of the board.

"SNAPin's software helps mobile operators capture the revenue they are losing every day because customers don't know Don't know (DK, DKed)

"Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party.
 how to use new wireless data applications on their handsets," said Brian Roundtree, SNAPin founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , who most recently founded wireless start-up Action Engine. "For example, most camera phone owners don't know how to send pictures to other users -- SNAPin's software allows mobile operators to encourage active camera phone users to send multimedia messages, and even show them how to do it. We're thrilled to have the backing and support of these prestigious investors to accelerate our market introduction."

A renowned technologist, Roundtree has won scientific awards from the National Science Foundation for his research in super-conductors and is also a Computerworld Smithsonian Laureate lau·re·ate  
adj.
1. Worthy of the greatest honor or distinction: "The nation's pediatrician laureate is preparing to lay down his black bag" James Traub.

2.
. Roundtree says SNAPin's innovative, cross-platform technology delivers a dramatic reduction in customer care costs, which can be as high as $30 (EUR EUR

In currencies, this is the abbreviation for the Euro.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
 22) per call, and provides user experience and diagnostic data that was previously unavailable.

"With our technology, mobile operators can aggressively launch advanced services and devices without fear of a crushing customer care backlash," said Roundtree.

Already executing on its expansion plans, SNAPin also announced today that it has expanded its executive team by appointing Jim Jones For other persons named Jim Jones, see Jim Jones (disambiguation).

James Warren "Jim" Jones (May 13, 1931 – November 18, 1978) was the American founder of the Peoples Temple, which became synonymous with group suicide after the November 18, 1978 mass murder-suicide by
 as vice president, sales and Tom Trinneer as vice president, marketing and product management. Jones brings in excess of twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights.
     2.
 of worldwide sales and management experience to SNAPin, and is a veteran of successful startup companies The creator of this article, or someone who has substantially contributed to it, may have a conflict of interest regarding its subject matter.
It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view.
 as well as larger firms, including Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. .

Trinneer has a noteworthy history in wireless data having previously developed the world's first browser phone A cellphone that includes Web browser capability. See smartphone and microbrowser.  service at McCaw Cellular which later became AT&T Wireless, and brings more than twelve years of mobile experience to SNAPin. More recently, Trinneer led Qpass, an enabler for mobile commerce, through its transition to a software product company, positioning the company for rapid growth.

About SNAPin Software

SNAPin(TM) Software develops mobile customer care and diagnostic products that lets operators deliver full service satisfaction at self service costs. SNAPin's Care, Diagnostics, Metrics, and Guide products span all mobile platforms, giving operators an unprecedented ability to monitor and manage their subscriber's service experience, while dramatically reducing the cost of providing customer care -- all without requiring new device firmware A category of memory chips that hold their content without electrical power. Firmware includes flash, ROM, PROM, EPROM and EEPROM technologies. When holding program instructions, firmware can be thought of as "hard software." See flash memory, ROM, PROM, EPROM, EEPROM and FOTA.  or increasing network complexity. For more information, visit www.snapin.com.

About Frazier Technology Ventures

Frazier Technology Ventures (FTV FTV Fashion TV
FTV First Time Video
FTV Free to View (satellite television)
FTV Flight Test Vehicle
FTV Finish the Verse
FTV Functional Test Vehicle
FTV Franchise Tax voucher (California ) 
) is a Seattle-based, early-stage venture capital firm focused on wireless, communications, and software technologies. The FTV partnership prides itself on working closely with great entrepreneurs to create companies with enduring value. FTV is part of the Frazier Ventures family, which has over $900M in capital under management.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 6, 2004
Words:626
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