SNAPin Launches First Mobile Phone-Based Self-Service Software Products; SNAPin SelfService Saves Mobile Operators Millions Each Month by Resolving Customer Support Issues on the Mobile Phone Itself.

BELLEVUE, Wash. -- SNAPin, the first company to deliver self-service software for mobile phones, today announced worldwide availability of the SNAPin SelfService product suite. SNAPin's products drive data service revenue for mobile operators, and lets them cut their customer support costs by millions of dollars by making it easy for users to learn about and use their phone's features, and solve customer care issues right on their mobile phones.

"Instead of costing the mobile operator as much as $20-30 per call, SNAPin SelfService products let users answer their own questions and solve their own problems right on their mobile phones," said Brian Roundtree, SNAPin founder and CEO. "It's quick, hassle-free, and eliminates the need to call a contact center. And as the software solves three out of four problems right on the phone -- it's a huge saving for mobile operators."

The SNAPin SelfService product suite includes four products that support any mobile phone and any network. SelfService delivers the full self-service cycle, including products designed to teach, support, maintain and measure:

--SelfService Guide delivers interactive training right on the device that prompts revenue-lifting usage, configures applications and teaches users with easy step-by-step instructions how to use features and services

--SelfService Care intercepts calls to customer care and presents each user with personalized and interactive tools to solve their own problems right on the screen of their phones

--SelfService Diagnostics automatically configures and maintains device and service settings, and also lets customer service representatives remotely troubleshoot mobile phones over the air -- even when subscribers are on the phone

--SelfService Metrics unlocks rich device data, reporting on network events and device data for a complete picture of mobile usage

The SNAPin SelfService product suite comes complete with tools that allow operators to update and change their SNAPin products as needed over the air, using existing web development tools. The set up is very simple, and any web developer can learn to configure and personalize SNAPin products in just a few hours. In addition, SNAPin SelfService enables mobile operators to segment their customer base, and offer different self-service tools to their prepaid, high revenue, and enterprise subscribers.

"Self-service has finally ended up where it belongs -- right in the user's hands," continued Roundtree. "By using the handset's own computing power, SNAPin SelfService puts users in control without condemning them to going online, dealing with maddening phone trees, or wasting time in a queue."

Mobile operators interested in SNAPin SelfService can take advantage of special field trial pricing, and deploy the software with simple per-handset licensing that does not include any hidden or per-transaction fees.

About SNAPin Software

SNAPin(TM) develops self-service software for mobile phones. The SNAPin SelfService (SM) product suite lets operators deliver their own branded self-service experience to their subscribers, generating incremental revenue and dramatically reducing the costs of providing customer care. SNAPin products support all mobile phones and networks. For more information, visit www.snapin.com.

SNAPin and SNAPin SelfService are registered trademarks of SNAPin.