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SNAPPLE ANNOUNCES LAUNCH OF SEVEN NEW FLAVORS FOR 1993

 VALLEY STREAM, N.Y., March 16 /PRNewswire/ -- The Snapple Beverage Corporation (NASDAQ: SNPL) today added seven new flavors to its hot- selling line of all-natural beverages. Making their debuts are three new iced tea flavors, three new juice drinks, and a new soda. The new products bring the company's total flavor count to 59, by far the largest among producers of natural beverages.
 Strawberry Iced Tea, Diet Peach Iced Tea, and Home Style Iced Tea (a sweetened tea with no lemon flavor) will join the company's tea family, bringing it to a total of 14 varieties. "If you look at the Nielsens, you'll see why we believe in a wide range of tea flavors," said CEO Leonard Marsh, citing Snapple's surge to No. 1 in iced tea market share in Nielsen supermarkets in 1992.
 Joining the company's drink line are Mango Madness Cocktail, Strawberry Lemonade, and Melonberry Cocktail (a unique combination of natural melon and strawberry flavors). "I believe these new drinks raise the standards for flavor innovation in this category. They're exciting. They're very, very unusual. And they all share that big taste that our Snapple drinker loves," said Marsh.
 Finally, the new soda flavor -- Kiwi Peach -- is a refreshing blend of two of Snapple's most popular flavors. In the words of Marsh: "We're devoting more attention to soda in 1993, and there's nothing like a great new flavor to kick the year off."
 Snapple manufactures a complete line of 59 natural beverages. Products include all-natural, real-brewed iced teas, all-natural fruit drinks and juices, all-natural seltzers and sodas, diet sodas and Snap-Up sports drinks. Snapple products are made with natural ingredients and no chemical preservatives.
 -0- 3/16/93
 /CONTACT: Leonard Marsh, chief executive officer of Snapple Beverage Corporation, 516-872-4800/
 (SNPL)


CO: Snapple Beverage Corporation ST: New York IN: FOD SU: PDT

CK-OS -- NY002 -- 6433 03/16/93 10:00 EST
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Publication:PR Newswire
Date:Mar 16, 1993
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