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SNAP-ON TO INTEGRATE SUN ELECTRIC SALES FORCE TO CREATE INDUSTRY'S MOST COMPREHENSIVE EQUIPMENT RESOURCE

 NEW ORLEANS, Feb. 8 /PRNewswire/ -- Snap-on Tools Corp. (NYSE: SNA) today announced plans to merge the U.S. sales force of recently acquired Sun Electric Corp. with its technical systems group to create the automotive service industry's most complete and best-equipped resource for the purchase, financing, and service of sophisticated shop equipment.
 Snap-on Tech Systems will be made up of 300 technical representatives nationwide. The team will be nearly 50 percent larger than Snap-on's current Tech Systems sales force, which was introduced in 1989, and 20 percent larger than Sun's sales force prior to its acquisition by Snap-on last October.
 "We will be offering the automotive service industry greater coverage, more training and service support, expanded financing and lease options, and the two best brand names in the automotive tool and equipment market," said Robert A. Cornog, Snap-on's chairman and chief executive officer.
 "Few can match the breadth, depth, quality or value of the products and services we offer shop owners and professional technicians by bringing Snap-on and Sun together in a unified team," Cornog added in an announcement at the National Automobile Dealers Association convention.
 The merger of Sun Electric into Snap-on Tools created the most comprehensive single-source tool and equipment manufacturer in the automotive service industry, with the broadest line of tools and equipment (more than 14,000 SKUs) largest product development staff, and strongest brand names in the market.
 The acquisition combined Snap-on's strength in hand tools, storage equipment, low- to mid-price diagnostic and other shop equipment and mobile distribution, with Sun's leading position in high-value engine analyzers, emissions testing equipment, and air conditioning service equipment.
 Snap-on/Sun Tech Reps will demonstrate and sell both Snap-on and Sun brand equipment, Cornog said. They will work with Snap-on's nationwide network of several thousand dealers and sales representatives to identify sales leads and respond to customer needs. Snap-on dealers will share in the proceeds from sales of both Snap-on and Sun product lines.
 Sun equipment will be backed by a dedicated team of 200 service technicians in the field. Snap-on equipment will continue to be serviced by Snap-on's repair centers.
 Cornog said Snap-on is exploring opportunities to expand technician systems training services acquired with Sun.
 "Training is one more way Snap-on and Sun can continue our tradition of offering solutions to the technicians and shop owners who make up our core customers," said Cornog. "We are committed to supporting our customers in their efforts to respond to the increasing sophistication of today's automobiles."
 Merging the Snap-on and Sun technical systems sales teams is an important first step toward returning Sun's U.S. operations to profitability. By taking advantage of the synergies between the product lines and sales efforts, Snap-on/Sun is able to offer expanded sales and service support with fewer people.
 Cornog said most Sun sales representatives not asked to become Tech Reps will be invited to join Snap-on as franchise dealers, employee sales representatives or industrial sales representatives in existing open positions.
 Snap-on Tools Corp., based in Kenosha, Wis., is the world's premier developer, manufacturer, and distributor of hand air-powered tools, automotive diagnostic equipment, and tool storage units for professional tool users in automotive, industrial, aerospace, medical and other markets.
 Sun Electric, based in Crystal Lake, Ill., manufacturers and distributes high-end diagnostic, test and service equipment to the motor vehicle industry.
 -0- 2/8/93
 /CONTACT: David Heide of Snap-on Tools Corp., 414-656-5382; or Dave Thompson of Ogilvy Adams & Rinehart, 312-988-2803, for Snap-On Tools/
 (SNA)


CO: Snap-On Tools Corp. ST: Louisiana IN: SU:

CK -- NY073 -- 4110 02/08/93 12:17 EST
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Publication:PR Newswire
Date:Feb 8, 1993
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