SMSC Licenses MediaLB Technology to Softing AG.HAUPPAUGE, N.Y. & HAAR n. 1. A fog; esp., a fog or mist with a chill wind. , Germany -- SMSC SMSC Short Message Service Center SMSC Standard Microsystems Corporation (New York) SMSC Spiritual Moral Social Cultural (education) SMSC Stephenville Medical and Surgical Clinic and Softing AG (ISIN Isin (ĭs`ĭn), capital of an ancient Semitic kingdom of N Babylonia. The city became important after the third dynasty of Ur fell to the Elamites and the Amorites (c.2025 B.C.). The phase from c.2025–c.1763 B.C. DE0005178008/WKN 517800) today announced that the two companies have entered into a license agreement for SMSC's Media Local Bus (MediaLB(TM)) technology. The MediaLB implementation used on Softing's MOST evaluation platform allows customers to test the advantages of this trend-setting technology under real conditions prior to development launch. MOST(R) multimedia networking technology enables new classes of multimedia applications in automobiles. It facilitates the efficient transport of real-time streaming multimedia, control and packet information over a single optical fiber or twisted pair A thin-diameter wire (22 to 26 gauge) commonly used for telephone and network cabling. The wires are twisted around each other to minimize interference from other twisted pairs in the cable (Alexander Graham Bell invented this and was awarded a patent for it in 1881). wire, eliminating the need to run multiple wires throughout a vehicle, and enables automakers to decentralize de·cen·tral·ize v. de·cen·tral·ized, de·cen·tral·iz·ing, de·cen·tral·iz·es v.tr. 1. To distribute the administrative functions or powers of (a central authority) among several local authorities. infotainment functions into various components distributed around the vehicle. MediaLB, available on all of SMSC's Intelligent Network Interface Controllers (INICs), is a low cost, low pin count, serial on-PCB and inter-chip communication standard for multimedia applications. Its synchronous connection to the MOST network can transport diverse multimedia signals. Softing is the first company in the tool sector to use the MediaLB inter-chip bus interface. About SMSC: Many of the world's most successful global technology companies rely upon SMSC as a go-to resource for semiconductor system solutions that span analog, digital and mixed-signal technologies. Leveraging substantial intellectual property, integration expertise and a comprehensive global infrastructure, SMSC solves design challenges and delivers performance, space, cost and time-to-market advantages to its customers. SMSC's application focus targets key vertical markets including mobile and desktop PCs, servers, consumer electronics, automotive infotainment and industrial applications. The Company has developed leadership positions in its select markets by providing application specific solutions such as mixed-signal PC system controllers, non-PCI Ethernet, ARCNET (Attached Resource Computer NETwork) The first local area network (LAN) introduced in 1968 by Datapoint Corporation. It connects up to 255 nodes in a star topology at 2.5 Mbits/sec over twisted pair or coax. A 20 Mbits/sec version was introduced in 1989. , MOST and Hi-Speed USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. . SMSC is headquartered in Hauppauge, New York Hauppauge (pronounced /hɔpɔg/) is a hamlet in the Town of Islip and the Town of Smithtown in Suffolk County, New York, United States. with operations in North America, Taiwan, Japan, Korea, China and Europe. Engineering design centers are located in Arizona, New York, Texas New York is a hamlet in Henderson County, Texas, USA, about 11 miles east of Athens. Geography New York lies at the intersection of FM 804 and FM 607 in a stereotypically flat portion of East Texas, surrounded mostly by farm land. and Karlsruhe, Germany. Additional information is available at http://www.smsc.com. SMSC and MOST are registered trademarks, and MediaLB is a trademark of Standard Microsystems Corporation. Product names, company names and brand names are property of their respective owners. About Softing: Softing AG, based in Haar near Munich, has been a reliable system partner to vehicle manufacturers, system and ECU suppliers and provided powerful tools and solutions for more than 25 years. Softing, with more than 200 employees and a turnover of over 22 million Euros, is the specialist for ECU communication and vehicle diagnostics in the vehicle. Long-term customers of Softing include all leading automobile manufacturers. Softing is one of the top suppliers with around 50,000 installations in the growth market for test and diagnostic systems in vehicle electronics. More information: www.softing.com |
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