SMSC Delivers High-Performance, Low-Cost Connectivity Solution for Audio/Video Home Networking.Business Editors/High-Tech Writers HAUPPAUGE, N.Y.--(BUSINESS WIRE)--Sept. 18, 2003 Embedded Ethernet A single-chip implementation of the Ethernet networking standard. It is used to attach devices such as environmental monitors, sensors and Webcams directly to an Ethernet without requiring a computer for connection. See Ethernet. Controller Selected by Hauppauge Digital for Set-Top Box The cable TV box that sits on "top" of the TV "set," although it is often located several feet away in an equipment rack. The set-top box descrambles the premium channels and provides a tuner for the higher cable numbers that very old TVs did not support. Decoder Device Standard Microsystems Corporation (Nasdaq:SMSC SMSC Short Message Service Center SMSC Standard Microsystems Corporation (New York) SMSC Spiritual Moral Social Cultural (education) SMSC Stephenville Medical and Surgical Clinic ), announced today that Hauppauge Digital, Inc. (Nasdaq:HAUP HAUP High-Accuracy Universal Polarimeter ) has selected its non-PCI 10/100 Ethernet technology to be incorporated in its line of network media receiver products, including the recently announced MediaMVP Ethernet set-top decoder device, enabling TV sets to access PC-based music, video and pictures via Ethernet home local area networks. Unit growth in the media adapter See digital media hub. market is forecasted to rise to 23 million units by 2007, according to a 2003 report by Parks Associates. In addition to offering PCI-compliant products, SMSC provides a range of non-PCI solutions that are the perfect fit for the rapidly growing embedded network market, many of which are designed for embedded applications where additional costs can be saved by not requiring a PCI bus. Hauppauge Digital selected SMSC's embedded Ethernet controller to support its MediaMVP Ethernet set-top box decoder device, which creates a direct interface with MediaMVP's embedded processor and eliminates the need to use a PCI bus interface. "We selected SMSC's Ethernet connectivity platform for its reliability, performance and efficiency, offering a flexible interface that uniquely matched our application," said Ken Plotkin, Hauppauge Digital's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "SMSC's non-PCI Ethernet device optimizes the speed and performance of the MediaMVP, ultimately enhancing the user's experience as they turn any TV set or home entertainment system into a media playback device via the home network." Hauppauge Digital's first model, the MediaMVP enables TV sets to access PC-based music, video and still images through an Ethernet home local area network. It provides PC users greater convenience and versatility with their audio/visual entertainment systems by allowing them to view media stored on a PC at their TV set or through their home entertainment systems. "Hauppauge Digital is on the cusp of a potentially explosive wave of market demand," said Johnson Tan, Director of Networking Products at SMSC. "By providing silicon-based Ethernet solutions that don't require a PCI (1) (Payment Card Industry) See PCI DSS. (2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus). interface, SMSC is enabling Hauppauge Digital to capitalize on this opportunity." About SMSC SMSC provides Real World Connectivity(R) solutions for high-speed communication and computing applications. Leveraging a broad intellectual property portfolio, the company thrives at the intersection of software, silicon and customized OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and applications. Through the integration of its leading-edge digital, mixed-signal and analog functionality and software expertise, SMSC delivers complete solutions that monitor and manage computing systems and connect peripherals to computers and to one another. The company is the world's leading provider of Advanced Input/Output (I/O (Input/Output) The transfer of data between the CPU and a peripheral device. Every transfer is an output from one device and an input to another. See PC input/output. I/O - Input/Output ) hardware and software solutions ranging from legacy PC I/O to leading-edge system management functionality. Through high-speed serial interfaces, including USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. 2.0 and embedded Ethernet, SMSC delivers faster and higher-bandwidth peripheral connections for a wide range of products such as memory card readers, mass storage devices, digital cameras and keyboards and enables innovative high-speed networking functionality for consumer electronics, set-top boxes, printers, car navigation systems, cellular base stations, and more. About Hauppauge Digital Hauppauge Digital, Inc. HAUP is a leading developer and manufacturer of digital TV and data broadcast receiver products for personal computers. Through its Hauppauge Computer Works, Inc. and Hauppauge Digital Europe subsidiaries, the Company designs and develops digital video boards for TV-in-a-window, digital video editing and video conferencing. The Company is headquartered in Hauppauge, New York Hauppauge (pronounced /hɔpɔg/) is a hamlet in the Town of Islip and the Town of Smithtown in Suffolk County, New York, United States. , with administrative offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Singapore, Ireland and Luxembourg and sales offices in Germany, London, Paris, The Netherlands, Sweden, Italy, Spain, Singapore and California. The Company's Internet Web site can be found at http://www.hauppauge.com. Note to Editors: Standard Microsystems and SMSC are registered trademarks, and Real World Connectivity is a trademark, of Standard Microsystems Corporation. Intel is a registered trademark of Intel Corporation. Product names and company names are trademarks of their respective holders. |
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