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SMSC Delivers Broad Portfolio of Products Addressing Portability and Convergence of Digital Content in the Home and Office.


SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- INTEL DEVELOPER FORUM--

Company Demonstrates Product Diversification as it Builds Stronger Presence in Consumer and Embedded Applications

With the goal of enabling consumers to enjoy digital content anywhere, anytime and on any device, SMSC SMSC Short Message Service Center
SMSC Standard Microsystems Corporation (New York)
SMSC Spiritual Moral Social Cultural (education)
SMSC Stephenville Medical and Surgical Clinic
 (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: SMSC), a leading semiconductor Company delivering innovative system solutions spanning analog, digital and mixed-signal technologies, today unveiled at the Intel Developer Forum Intel Developer Forum (IDF), is a twice yearly gathering of technologists to discuss Intel products and products based around Intel products. The first IDF was in 1997. There is usually a Spring IDF and a Fall IDF.  in San Francisco one of the industry's most comprehensive lines of USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
2.0, mobile super Input/Output (I/O (Input/Output) The transfer of data between the CPU and a peripheral device. Every transfer is an output from one device and an input to another. See PC input/output.

I/O - Input/Output
) and embedded Ethernet A single-chip implementation of the Ethernet networking standard. It is used to attach devices such as environmental monitors, sensors and Webcams directly to an Ethernet without requiring a computer for connection. See Ethernet.  controllers for a wide range of consumer and commercial connectivity solutions.

With this announcement, SMSC delivers the USB2503 and USB2507, the industry's first USB2.0 3-port and 7-port hub controllers with SMSC's innovative MultiTRAK(TM) multiple Transaction Translator (Multi-TT) technology, as well as the USB2504, a second generation 4-port hub controller; the USB2228, a controller for 12-in-1 flash card readers A peripheral device that reads and writes a flash memory card. Typically connecting to the computer via the USB port, readers were first available for only one type of card. Today, readers are available for all popular memory cards. ; the USB3250, a second generation USB2.0 physical layer transceiver (PHY See physical layer and physical. ) device; the SIO SIO Scripps Institution of Oceanography
SIO Studentsamskipnaden i Oslo
SIO Serial Input/Output
SIO Social Investment Organization (Canada)
SIO Senior Intelligence Officer
SIO Service Information Octet (SS7) 
1000, a second generation consumer InfraRed (IR) I/O controller; plus the Company's LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used. 9118, a second generation 10/100 Non-PCI Ethernet controller.

"The proliferation of digital consumer electronic devices is creating a need for a vast number of applications to interconnect various computing and consumer entertainment products, whether through flash cards, hubs, remotely or over a network," said Steve Nelson
  • Steve Nelson (football player) is the New England Patriots American football player.
  • Steve Nelson (vibraphonist) is the musician.
  • Steve Nelson (Activist) refers to the Communist Party member; Spanish Civil War veteran; and U.S. Supreme Court litigant.
, Vice President of Marketing - Connectivity Solutions at SMSC. "SMSC is driving cross-equipment connection in delivering a broad set of flexible, industry-first and second generation solutions that can more easily be implemented at a lower cost. This in turn drives performance enhancements as it facilitates the convergence between home and portable entertainment devices."

"The industry is making great strides toward developing interoperable computing and consumer electronics devices, bringing the power of the PC to the digital home and allowing end users the ability to create, edit, store and stream their music, videos and photos," said Jeff Ravencraft, USB Implementers Forum The USB Implementers Forum, USB-IF, is a non-profit organisation to promote and support the Universal Serial Bus. Its main activities are the promotion and marketing of USB, Wireless USB, USB On-The-Go, and the maintenance of the specifications, as well as a compliance program.  Chairman and Intel Technology Strategist. "With its focus on USB 2.0 and non-PCI embedded Ethernet technology, SMSC is showing a commitment to connecting consumers in the digital home."

To enhance end-user experience in areas such as networked PCs, mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings  and consumer applications in the digital home, SMSC's solutions allow designers to enable portability and connectivity, which simplifies the way consumers share and enjoy digital content such as music, photos, data and video. With the introduction of today's products, SMSC addresses the critical issues of system performance and cost. Because SMSC understands the drive to connect devices such as PCs, set-top boxes, game consoles, MP3 players, DVDs, cell phones, digital cameras and TVs, the Company has developed a portfolio of ICs that reduce design time and component costs so designers can get their products to market quickly and cost-effectively, without sacrificing speed, power or board area.

Power and Performance

With the advent of digital technology being shared between many consumer devices, the speed at which data moves is critical. And, based on its innovative architectures such as MultiTRAK for its high-performance USB2.0 hub controllers, SMSC is better able to address the level of system performance and cost. SMSC's MultiTRAK technology dedicates a pipeline for every downstream full- and low-speed device connecting into a hub, enabling designers to implement, and end users to experience, up to a 110 percent boost in full speed data throughput.

While moving data effectively within a device is important, moving that data through a network is equally important. Ethernet is becoming an attractive solution for providing high-speed audio and video streaming See streaming video and video stream.  in the home because of its ubiquity Ubiquity
See also Omnipresence.



Burma-Shave

their signs seen as “verses of the wayside throughout America.” [Am. Commerce and Folklore: Misc.
, user familiarity and cost-effectiveness. With its large memory buffers containing fine granularity, fast bus cycle times and built-in support for flow control, SMSC's LAN9118 embedded Ethernet controller can support extremely high data rates. As a result, the Company is delivering a high-throughput, low-cost capability to designers of a broad range of consumer electronics devices such as set-top boxes, digital video recorders See DVR.  and digital TVs.

Through its expertise in analog and mixed-signal design, SMSC can better implement a power-efficient analog USB2.0 transceiver design that meets the most stringent system environments. The Company's standalone USB2.0 PHY is the industry's first to be built on a 0.18-micron CMOS (Complementary Metal Oxide Semiconductor) Pronounced "c-moss." The most widely used integrated circuit design. It is found in almost every electronic product from handheld devices to mainframes.  process, enabling designers to take advantage of up to a 60 percent power reduction for mobile computing and other portable devices. To further address the issue of power, as well as cost, SMSC's SIO1000 provides infrared mobility and integration into a single multimedia-enabled PC environment. This gives designers the lowest cost, lowest power remote control solution, while enabling end-products that are easy to use.

Advanced Integration

Because consumers demand more from the products they purchase at increasingly lower costs, today's connected PCs and electronic devices must support rich media and be easy to use. The SIO1000 demonstrates SMSC's commitment to driving these benefits by integrating a consumer IR transceiver into a PCs super I/O "Super I/O" is the name given to a class of I/O controller integrated circuits that began to be used on personal computer motherboards in the late 1980s. A super I/O chip combines interfaces for a variety of low-bandwidth devices.  controller. The SMSC SIO1000 adds full-featured consumer electronics remote control functionality to the system, allowing the removal of the expensive external "CIR (Committed Information Rate) In a frame relay network, the average transmission rate in bits per second (typically Kbps) for a virtual circuit. It defines the maximum rate that the network can handle under normal conditions.  dongle The term was originally slang for a "hardware key." Today, the term is often used to refer to any small adapter that has a short cable with connectors at both ends. See hardware key and PC Card dongle. " module and enabling low-cost media PC solutions.

Also indicative of its ability to deliver area and cost savings to its customers, SMSC is integrating more and more onto a single chip, while leveraging its leadership position in card reader formats. With its new USB2228 card reader controller, SMSC is enabling robust flash card compatibility with the lowest power consumption while bringing new levels of integration and cost reductions to better meet consumer demands. Specifically, the USB2228 offers bill-of-material cost improvements through the integration of three card-power MOSFETS for cost savings of up to $0.60 per chip.
Specification, Pricing and Availability

Connectivity Product Line
----------------------------------------------------------------------
  USB2503      USB2504     USB2507     USB2228 USB2.0   USB3250 USB2.0
   USB2.0     USB2.0 Hub  USB2.0 Hub  Flash Media Card     UTMI PHY
    Hub       Controller  Controller  Reader Controller
  Controller
----------------------------------------------------------------------
 Three        Four        Seven       Complete format    USB-IF "Hi-
 downstream   downstream  downstream  support with       Speed"
 USB2.0 ports USB2.0      USB2.0      SmartMedia(TM)     certified to
              ports       ports       SM), Memory Stick  USB2.0
                                      PRO (MSPRO),       electrical
                                      Memory Stick (MS), specification
                                      High Speed Memory
                                      Stick (HSMS),
                                      Secure Digital(SD),
                                      MultiMediaCard(TM)
                                      (MMC), NAND Flash,
                                      Compact Flash(TM)
                                      I and II (CF) and
                                      CF form-factor ATA
                                      hard drives
                                      (Microdrive)
----------------------------------------------------------------------
 Three        Four        Seven       Low power at 62mA  Supports
 Transaction  Transaction Transaction                    480Mbps (HS)
 Translators  Translators Translators                    and 12Mbps
 utilizing    utilizing   utilizing                      (FS) serial
 SMSC's       SMSC's      SMSC's                         data rates
 MultiTRAK    MultiTRAK   MultiTRAK
 technology   technology  technology
----------------------------------------------------------------------
 3.3 Volt (V) 3.3V I/O    3.3V I/O    Supports USB bulk  Low HS
 I/O with 5V  with 5V     with 5V     only mass storage  current
 input        input       input       compliant          consumption
 tolerance    tolerance   tolerance   bootable BIOS      at 72mA
----------------------------------------------------------------------
 48-pin QFN   64-pin TQFP 80-pin QFN  128-pin TQFP &     56-pin QFN
                                      100-pin TQFP
----------------------------------------------------------------------
 Samples      Shipping    Samples     Sampling in        Shipping
 available    now         available   calendar fourth    now
 now,                     in October, quarter
 production               production
 volumes in               volumes in
 November                 December
----------------------------------------------------------------------
 $3.00 per    $4.00 per   $7.00 per   $4.00 per unit     $2.00 per
 unit (U.S.   unit (U.S.  unit (U.S.  (U.S. list price)  unit (U.S.
 list price)  list price) list price) in 10K quantities  list price)
 in 10K       in 10K      in 10K                         in 10K
 quantities   quantities  quantities                     quantities
----------------------------------------------------------------------



    Mobile I/O Product                   Embedded Ethernet Product

----------------------------------  ---------------------------------
       SIO 1000 Controller               LAN9118 10/100 Non-PCI
                                          Ethernet Controller
----------------------------------  ---------------------------------
Multi-mode parallel port with       Supports high data rates with no
 ChiProtect(TM) circuitry and       packet loss
 serial port support
----------------------------------  ---------------------------------
LPC Bus Host Interface              Simple SRAM system interface
----------------------------------  ---------------------------------
IrCC 2.0 core for IrDA Support      Built in Support for Flow Control
                                    and Wake on LAN
----------------------------------  ---------------------------------
CIrCC2 with WAKE-UP                 Driver support for multiple
                                    processors & operating systems
----------------------------------  ---------------------------------
Samples are available now with      Samples are available now with
production quantities available     production quantities available
in the fourth quarter of this       in the first quarter of 2005.
year
----------------------------------  ---------------------------------
Pricing will start at $3.95 (U.S.   Pricing is less than $8.00 (U.S.
list price) in 10K quantities       list price) for volume quantities
----------------------------------  of 10K units
                                    ---------------------------------



About SMSC

Many of the world's most successful global technology companies rely upon SMSC as a go-to resource for integrated circuits Integrated circuits

Miniature electronic circuits produced within and upon a single semiconductor crystal, usually silicon. Integrated circuits range in complexity from simple logic circuits and amplifiers, about 1/20 in. (1.
 and semiconductor system solutions that span analog, digital and mixed-signal technologies. SMSC delivers products that solve the challenges of space, cost and time-to-market for high-speed computing, connectivity and embedded networking applications.

SMSC addresses computing, communications and consumer electronics markets through world-leading positions in Input/Output and Non-PCI Ethernet products; innovations in USB2.0 and other high-speed serial solutions; and integrated networking products employed in a broad range of applications. Leveraging substantial intellectual property and a comprehensive global infrastructure, SMSC thrives at the intersection of silicon, software and customized OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  applications. SMSC is based in Hauppauge, New York Hauppauge (pronounced /hɔpɔg/) is a hamlet in the Town of Islip and the Town of Smithtown in Suffolk County, New York, United States.  with operations in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Taiwan, Japan, Korea, China and Europe. Engineering design centers are located in Arizona, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and Texas. Additional information is available at www.smsc.com.

Forward Looking Statements:

Except for historical information contained herein, the matters discussed in this announcement are forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 about expected future events and financial and operating results that involve risks and uncertainties. These include the timely development and market acceptance of new products; the impact of competitive products and pricing; the effect of changing economic conditions in domestic and international markets; changes in customer order patterns, including loss of key customers, order cancellations or reduced bookings; and excess or obsolete inventory Obsolete Inventory

Term that refers to inventory that is at the end of its product life cycle and has not seen any sales or usage for a set period of time usually determined by the industry. This type of inventory has to be written down and can cause large losses for a company.
 and variations in inventory valuation, among others. Such statements are qualified in their entirety by the inherent risks and uncertainties surrounding future expectations and may not reflect the potential impact of any future acquisitions, mergers or divestitures.

SMSC competes in the semiconductor industry, which has historically been characterized by intense competition, rapid technological change, cyclical market patterns, price erosion and periods of mismatched supply and demand. In addition, sales of many of the Company's products depend largely on sales of personal computers and peripheral devices, and reductions in the rate of growth of the PC and Embedded markets could adversely affect its operating results. SMSC conducts business outside the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and is subject to tariff and import regulations and currency fluctuations, which may have an effect on its business. All forward-looking statements speak only as of the date hereof and are based upon the information available to SMSC at this time. Such information is subject to change, and the Company may not necessarily inform, or be required to inform, investors of such changes. These and other risks and uncertainties, including potential liability resulting from pending or future litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
, are detailed from time to time in the Company's reports filed with the SEC. Investors are advised to read the Company's Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and quarterly reports on Form 10-Q Form 10-Q

See 10-Q.
 filed with the Securities and Exchange Commission, particularly those sections entitled "Other Factors That May Affect Future Operating Results" for a more complete discussion of these and other risks and uncertainties.

SMSC is a registered trademark of Standard Microsystems Corporation. Product names and company names are trademarks of their respective holders.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 7, 2004
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