SMPS: focused on your marketing success.This edition of Real Estate Weekly is devoted to the associations that serve our industry. Each has an important role in shaping the landscape of the real estate, design and construction professions in the New York Metropolitan area New York–Northern New Jersey–Long Island is the most populous metropolitan area in the United States and the third most populous in the world, after Tokyo and Mexico City. . Each has a different focus, though many have overlapping goals and services. Within this alphabet soup of acronyms is the Society for Marketing Professional Services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. (SMPS SMPS Society for Marketing Professional Services SMPS Switching Mode Power Supply SMPS Switched Mode Power Supply ) and the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Area Chapter (SMPS-NY). SMPS is a national organization consisting of individuals involved in marketing and business development for professional services firms that serve the built environment. It currently has nearly 7,000 members in over 50 chapters from Maine to Hawaii. The New York Area Chapter has more than 250 members representing over 200 of the leading professional services firms in the City. There also are chapters in New Jersey and on Long Island. It is an important organization in the real estate industry, and unique in many ways. SMPS is not dedicated to any specific sector or discipline in our industry but serves professionals and firms across all disciplines--architecture, engineering, construction and other related professional services firms. This makes our organization an excellent venue in which to meet professionals representing the entire industry and build a network among many potential collaborators. While not dedicated to a specific discipline, SMPS is dedicated to an important premise: that marketing and business development needs to be at the core of any professional services firm's beliefs and practices. To be successful in meeting overall business goals, whether they be revenue growth, expansion (geographical or service related), improved profitability, or just procuring more interesting and challenging work (an important consideration for many professionals), professional services firms must have and implement a marketing effort that is integrally tied to its core values and operational plans. To effectively execute such a marketing plan requires a complete host of skills and knowledge specifically focused on our lines of business. SMPS's mission is to provide a place where professional services marketers can go for such specific educational opportunities. These educational opportunities have been defined through a detailed Domains of Practice, which is the basis of the Society's Certified See certification. Professional Services Marketer (CPSM CPSM Certified Professional in Supply Management CPSM CICSPlex System Manager CPSM Certified Professional Services Marketer (Society of Marketing Professional Services) CPSM Canadian Peacekeeping Service Medal ) program. The Domains of Practice is comprehensive and covers all aspects of marketing and business development for professional services firms, from strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. to business development, proposals, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and budgeting. The CPSM program is based on the premise that a professional services marketer needs to be proficient pro·fi·cient adj. Having or marked by an advanced degree of competence, as in an art, vocation, profession, or branch of learning. n. An expert; an adept. in all the domains in order to be effective. To fulfill that mission, the New York Chapter holds numerous educational events throughout the year. From our "THE Marketing Event," held annually in November, to workshop and breakfast panels, SMPS-NY provides members and industry personnel with knowledge needed to successfully perform as a professional services marketer. And, as a member of SMPS, you belong to a highly collaborative national organization that provides an additional range of services--including list-serves, a national conference and monthly webinars--all focused on providing educational opportunities to sharpen sharp·en tr. & intr.v. sharp·ened, sharp·en·ing, sharp·ens To make or become sharp or sharper. sharp your marketing and business development skills. [ILLUSTRATION OMITTED] |
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