SMC Wireless Network Powers AdtekMedia's New Video Advertising System at Gas Stations.IRVINE, Calif. -- Streaming full-motion video Video transmission that changes the image 30 frames per second (30 fps). Motion pictures are run at 24 fps, which is the minimum frequency required to eliminate the perception of moving frames and make the images appear visually fluid to the eye. , pictures and audio to LCD screens at the pump, SMC's solutions for wireless networking See wireless network. helping advertisers reach huge demographic SMC Networks SMC Networks is a company that manufacture network equipment such as network cards, switches, wireless routers, etc. Previously an independent company, it was taken over by the Accton group. External links
SMC Santa Monica College SMC Solaris Management Console SMC Smooth Muscle Cell SMC Small Magellanic Cloud (also see LMC) SMC Safety Management Certificate (maritime shipping) .com) today announced that its wireless networking solutions were selected by AdtekMedia Inc. for use in its revolutionary new alternative advertising vehicle -- the AdtekMedia Network. Designed to capture consumers' interest -- while they're pumping gas Pumping GAS was a two-hour programming block on the Nickelodeon spin-off network, Nick GAS. "Pumping GAS" was commercial-free, with only a thirty-second "pit stop" every now and then. -- the new AdtekMedia Network uses wireless networking technology from SMC Networks to transmit its full-motion audio and video content to 17" LCD screens mounted at the gas station pumps. AdtekMedia Inc. developed a proprietary technology that allows the company to mount 17" LCD screens at the gas station pump and deliver full-motion audio/video content to the screens. The company is currently installing these screens at gas stations across California, and will soon also have installations in Nevada, Texas Nevada is a city in Collin County, Texas, United States. The population was 563 at the 2000 census. First settled in 1835 by John McMinn Stambaugh and named McMinn Chapel and Florida. Networked to a central server, AdtekMedia's AdtekMedia Network stations provide a vehicle through which an advertiser can display their traditional television commercial at one station, multiple stations or all of the stations. Viewers are tracked by POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale (point-of-sale) transactions at the pump itself, so advertisers have a true measure for the number of viewers in this captive audience situation. Inside each AdtekMedia Network-equipped gas station or mini mart, an SMC Barricade(TM) g Wireless Broadband Router (SMCWBR14G) connects to the AdtekMedia Network's remote central server to receive and distribute the streaming audio/video advertising programming. An SMCANT-OOM8 EliteConnect(TM) Wireless High Gain Antenna backed by an SMC SMCAMP-1000 Amplifier ensures a strong signal for smooth transmission of the advertising to the ad stations on the gas pump islands outside. At the pump, each 17" LCD screen-equipped advertising station has an EliteConnect High Power Wireless PC Card (SMC2532W-B W-B Welch-Berlekamp (equation) ) with an attached EliteConnect(TM) 2.4GHz Desktop Omni-Directional 5dBi Antenna (SMCANT-OM5) to receive the streamed advertising. The big screens then display the attention-grabbing advertisements, movie trailers and banner ads of 15 seconds to two minutes in length in five-minute cycles, 24 hours a day in full-motion video with high-quality sound. "The AdtekMedia Network presents challenges -- at base, it absolutely has to be up and running to give advertisers what they paid for," said Mitchell Phan, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AdtekMedia Inc. "SMC had the right products to drive the powerful wireless network that we require for this application, and the enthusiasm to team with us for this project." "We were pleased to be able to work with AdtekMedia on this exciting and innovative project," said Tony Stramandinoli, SMC Networks' vice president of marketing. "Our high-power wireless network provides the network signal strength, distance and reliability that are crucial to the success of AdtekMedia's product. We like working on projects like this, that test the 'edge' of networking. SMC is truly dedicated to providing solutions for our VARs." For more information about SMC Networks or its products, visit www.smc.com, or call 800-SMC-4You (800-762-4968). For more information about AdtekMedia Inc., visit www.AdtekMedia.com or call the company's headquarters at 714-825-1820. |
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