SMART Modular Technologies, Inc. Division to Conduct Joint Marketing Campaign with AirTouch Cellular; Apex Data's Mobile Plus V.34 Cellular Data/Fax PC Card Modem to be Included in Wireless Office Kit.FREMONT, Calif.--(BUSINESS WIRE)--Dec. 20, 1996--The Apex Data Products division of SMART Modular Technologies, Inc. (Nasdaq: SMOD SMOD Super Mod (gaming, Half Life 2 modification) SMOD Serial Port Mode (Intel 8051 Microcontroller) SMOD Staff Member On Duty SMOD Secondary Means of De-Energization ) today announced a co-branding marketing campaign with AirTouch Cellular (AirTouch Communications, NYSE NYSE See: New York Stock Exchange : ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs. ) for its Mobile Plus(TM) V.34 Cellular Data/Fax PC Card modem. The Apex Data Mobile Plus(TM) PC Card modem is packaged in AirTouch Cellular-branded boxes for sale in AirTouch stores within the Los Angeles market. The co-branded "Wireless Office" kit is a one-stop solution for mobile customers. The Wireless Office kit contains a cellular phone cable and the Apex Data Mobile Plus(TM) V.34 Data/Fax PC Card modem. In addition, the Wireless Office kit contains fax, American Online, and CompuServe software and information on AirTouch's modem pools. The complete kit will retail for $299.99. The Mobile Plus(TM) V.34 Cellular Data/Fax PC Card modem is compatible with most notebook computers with a Type II PC card slot including IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Toshiba, Hewlett-Packard, Compaq, AST (AST Computer, Irvine, CA) A PC manufacturer founded in 1980 by Albert Wong, Safi Quershey and Tom Yuen (A, S and T). It offered a complete line of PCs that sold through its dealer channel. , NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. , Zenith, Panasonic, Dell and Gateway 2000. Mobile Plus(TM) connects to regular wall jacks for landline communications and supports more than 50 popular cellular phones. For ease of use, it features "direct connect" capability for automatic switching between, and recognition of, landline and cellular cabling. The PC Card modem is compatible with Windows 95, Windows 3.x, Windows NT, DOS and OS/2 operating environments. "We are pleased to work with Apex Data, a leader in cellular-ready modems on this unique co-branding marketing campaign," commented Bernard Ta, AirTouch Wireless Data Products Manager. "By bundling the Mobile Plus(TM), we are offering a complete one-stop solution for the growing mobile computing market." Incorporated with the Mobile Plus Cellular Data/Fax PC Card modem is MNP (Microcom Networking Protocol) A family of communications protocols from Microcom, Inc., Norwood, MA, that have become de facto standards for error correction (classes 2 through 4) and data compression (class 5). In 1997, Compaq acquired Microcom. 10EC advanced error correction protocol, and Celeritas Technologies, LTD's TX CEL CEL Cellular CEL Celestial CEL Check Engine Light CEL Degrees Celsius (temperature) CEL Comisión Ejecutiva Hidroeléctrica del Río Lempa (El Salvador) CEL Center for Entrepreneurial Leadership (TM) error avoidance technology, which improves cellular data and fax throughput. The combination of these technologies gives Mobile Plus the ability to enhance "fringe" areas to expand mobile computer usage, while improving data transmission and connections overall for optimal wireless performance. SMART Modular Technologies, Inc. is a leading independent manufacturer of specialty memory modules, standard memory modules, embedded processor modules and PC cards with memory and communications functionality. SMART offers over 400 products under the SMART and Apex Data brand names to leading OEMs and distribution channels in the computer, networking and telecommunications industries. The Apex Data Products division is a supplier of award-winning PC card connectivity and wireless solutions. SMART has manufacturing facilities in California, Puerto Rico and Scotland, a design center in India and sales organizations worldwide. AirTouch Communications is a global wireless communications company, with interests in cellular, paging and personal communications services See PCS. in the United States, Belgium, Germany, India, Italy, Japan, Portugal, Romania, South Korea, Spain and Sweden, as well as an interest in the Globalstar satellite system. The company, based in San Francisco, serves over 7.2 million proportionate customers worldwide. -0- Note to Editors: Apex Data and Mobile Plus are trademarks of SMART Modular Technologies, Inc. TX CEL is a trademark of Celeritas Technologies, LTD LTD 1 Laron-type dwarfism 2 Leukotriene D 3 Long-term depression, see there 4. Long-term disability . CONTACT: SMART Modular Technologies, Inc. Becky Takeda, 510/624-8195 or AirTouch Cellular Melissa May, 714/222-8781 or Morgen-Walke Associates, Inc. Suzanne Craig/Lisa Laukkanen, 415/296-7383 Emily Dupree, 212/850-5600 Bud Cole, 415/296-7383 |
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