SKY MobileMedia Announces Pre-integrated SKY-MAP Software Solutions on Texas Instruments' "LoCosto" and OMAP-Vox(TM) Hardware Platforms.Turnkey Solutions Dramatically Reduce Time-to-Market and Development Costs for Low-cost and Feature Phones BEIJING -- SKY MobileMedia, Inc., a leading provider of application software solutions for the wireless industry, today announced pre-integration of the SKY-MAP(TM) Mobile Applications Software Platform with Texas Instruments' "LoCosto" single chip platform and OMAP-Vox product family. These complete hardware plus software solutions are both on display at the TI China Wireless Summit today at the China World Hotel in Beijing. As a member of Texas Instruments' application suite ecosystem, SKY provides complete and customizable applications solutions that scale to fit the market segments targeted by each of TI's wireless chipset platforms. "With software accounting for 75 percent or more of handset R&D and integration costs, handset OEMs are increasingly looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. pre-integrated software and hardware solutions to simplify handset development," said Naser Partovi, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of SKY MobileMedia. "Pre-integration of SKY-MAP with leading chipset partners such as TI provides a complete turnkey solution for mass-market low-cost and feature phones, and we are very pleased to be partnering with TI to reduce time-to-market and engineering costs for wireless manufacturers." Complementary to the silicon trend towards "single chip" cell phone solutions like "LoCosto," SKY offers fully integrated turnkey software solutions that bring together all of the applications software elements required for mass-market handsets, including a complete reference MMI (Man Machine Interface) See HMI. 1. MMI - Man-Machine Interface. 2. (company) MMI - The company which developed the first Programmable Array Logic devices. MMI was bought by AMD. and applications suite (SKY-MMI, formerly e-SIM) and standards-compliant and market proven middleware engines such as browser, MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. , EMAIL See e-mail. , multimedia framework, security, and more. These segment-specific SKY-MAP solutions are fully optimized for the cost, performance, and applications requirements of low-cost and feature phone handsets. In addition, SKY provides the PC-based RapidPlus[TM] set of MMI and applications software development and customization tools. RapidPlus enables third-party ISVs and handset manufacturers to quickly customize SKY-MAP to satisfy any handset "look and feel" and allow powerful product differentiation Product Differentiation A source of competitive advantage that depends on producing some item that is regarded to have unique and valuable characteristics. and branding. These complete turnkey software packages and tools, when pre-integrated on leading hardware platforms like TI's "LoCosto" and OMAP-Vox solutions, enable the fastest time-to-market for new handset designs, while ensuring scalability and software re-use across all high volume handset segments, including ultra low-cost, entry data-enabled phones, camera and MP3 feature phones, and streaming multimedia handsets. Availability The "LoCosto"-based SKY-MAP software solution is available for integration into production handsets today and includes the market tested SKY-MMI providing call management and PIM (1) (Protocol Independent Multicast) A multicast routing protocol endorsed by the IETF. Used in conjunction with an existing unicast routing protocol, it comes in two flavors: Dense Mode (PIM-DM) is used when recipients in the target group are in a concentrated functions, SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. , support for multiple Asian and European languages, as well as market-proven applications and middleware engines for WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. 2.0 browser, MMS, and MP3 music player. The OMAPV1030-based SKY-MAP software solution includes all of the functionality listed for "LoCosto," while adding additional applications such as advanced multimedia playback, record, and streaming to take advantage of the OMAPV1030's increased processing power, as well as optional SKY-MAP applications and engines for EMAIL, IM, DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio. (2) (Digital Rights M , Java, and more. The solution will be available for integration into production handsets in 1Q2007. About SKY MobileMedia, Inc. - Enabling Innovation in Multimedia Communications.[TM] SKY MobileMedia is a leading provider of complete pre-integrated turnkey software solutions for wireless handsets. SKY's market-tested application software platform, SKY-MAP[TM], has been commercially deployed in over 20 million phones worldwide. Headquartered in San Diego, California “San Diego” redirects here. For other uses, see San Diego (disambiguation). San Diego is a coastal Southern California city located in the southwestern corner of the continental United States. As of 2006, the city has a population of 1,256,951. , SKY has additional development centers in Europe, Israel, and India, as well as customer support centers in Europe and China. For more information visit, www.skymobilemedia.com |
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