SKY MobileMedia Announces Pre-Integrated Ultra Low-Cost SKY-MAP Software Solution for Texas Instruments 'LoCosto' GSM Hardware Platform.SKY Extends Applications Software Solutions for TI Silicon to Span Ultra Low-Cost, Feature Phones and Multimedia-Rich Handset Segments SAN DIEGO -- SKY MobileMedia, Inc., a leading provider of application software solutions for the wireless industry and part of Texas Instruments Incorporated (TI) Application Suite Ecosystem, today announced pre-integration of the SKY-MAP(TM) Mobile Applications Software Platform with TI's "LoCosto" TCS (Transportation Control System) A widely used integrated information system for railroad transportation developed by the Missouri Pacific Railroad Company in the late 1960s and early 1970s. It was later implemented by Union Pacific when the companies merged. 2300 GSM single chip for ultra low-cost (ULC ULC Up (Stage) Left Center ULC Universal Life Church ULC Underwriters' Laboratories of Canada ULC Ultra Light Client ULC Ultra Low Cost (cellular phone) ULC Urban Libraries Council ) handsets. Building upon the success of SKY-MAP solutions for TI's "LoCosto" TCS2310 GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations. solution and OMAPV1030 OMAP-Vox[TM] EDGE processor, this pre-integrated hardware and software solution allows manufacturers to rapidly develop low-cost handsets with a full-featured man-machine-interface (MMI (Man Machine Interface) See HMI. 1. MMI - Man-Machine Interface. 2. (company) MMI - The company which developed the first Programmable Array Logic devices. MMI was bought by AMD. ), while remaining within the reduced memory footprint required for meeting ULC price points. SKY-MAP's market tested SKY-MMI(TM) user interface technology along with SKY's powerful RapidPLUS(TM) development tools enable customers developing "LoCosto" TCS2300 solution-based handsets to differentiate their products through customization of the "look and feel" of their devices, as well as provide support for multiple languages and local requirements. The SKY-MMI solution for ULC handsets supports color LCD and enables GSM voice, text-messaging, and more. The highly optimized software configuration fits entirely within the onboard RAM of the "LoCosto" TCS2300 solution removing the need for any external RAM which reduces the overall handset bill of materials The list of components that make up a system. For example, a bill of materials for a house would include the cement block, lumber, shingles, doors, windows, plumbing, electric, heating and so on. (BOM). Additionally, SKY-MMI has been pre-integrated on TI's "LoCosto" GSM four-layer form-factor PCB PCB: see polychlorinated biphenyl. PCB in full polychlorinated biphenyl Any of a class of highly stable organic compounds prepared by the reaction of chlorine with biphenyl, a two-ring compound. , thereby helping to dramatically reduce time-to-market for new ultra low-cost mobile phones. "SKY-MAP solutions offer scalability and flexibility that enable TI customers to go to market with a variety of new compelling handsets across all mass-market product segments," stated Remi El-Ouazzane, general manager of Texas Instruments 2.5G Business. "TI is pleased that SKY is offering complete software solutions on TI's "LoCosto" and OMAP-Vox platforms that allow our mutual customers to better compete in the wireless market." As evidence of the scalability of the SKY-MAP platform, SKY also offers complete and pre-integrated application software solutions for TI's mid-tier "LoCosto" TCS2310 GPRS solution and OMAPV1030 EDGE processor. The SKY-MAP solution for feature phones includes the market tested SKY-MMI providing call management and PIM (1) (Protocol Independent Multicast) A multicast routing protocol endorsed by the IETF. Used in conjunction with an existing unicast routing protocol, it comes in two flavors: Dense Mode (PIM-DM) is used when recipients in the target group are in a concentrated functions, SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. , support for multiple Asian and European languages, as well as market-proven SKY-MAP applications and middleware engines for WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. 2.0 browser and MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. . The SKY-MAP feature phone solution also includes music, camera, and video support, as well as integrated 2D graphics engines enabling advanced animation capabilities such as Flash-lite and SVG (Scalable Vector Graphics) A vector graphics format from the W3C for the Web that is expressed in XML. Introduced in 2001, SVG was designed to become the standard vector format just as GIFs and JPEGs have become the standard bitmaps for the Web. . The SKY-MAP software solution for multimedia phones includes all of the functionality for feature phones, while adding additional applications such as multimedia streaming, DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio. (2) (Digital Rights M , and push-to-talk. Additional modular SKY-MAP applications and engines for EMAIL See e-mail. , IM and more are also available. "Flextronics is pleased to see SKY-MAP ported to a range of TI platforms from "LoCosto" GSM to "LoCosto" GPRS and OMAPV1030 EDGE solutions, allowing for a common application software platform and MMI across market segments," stated Martin Fichter, Vice President Mobile Design and Technology at Flextronics. "SKY-MAP has proven itself a superior and robust application software solution on "LoCosto"-based phones that can easily be integrated into new handsets. This will speed time-to-market and enhance handset reliability and performance for our OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and customers." SKY's complete software packages and tools, when pre-integrated on leading hardware platforms from TI, enable the fastest time-to-market for new handset designs, while ensuring scalability and software re-use across all high volume handset segments, including ultra low-cost, multimedia-capable entry phones, data-enabled feature phones, and streaming multimedia handsets. Availability The SKY-MAP software solutions for "LoCosto" TCS2300 GSM solution, "LoCosto" TCS2310 GPRS solution and OMAPV1030 EDGE processor are available for integration into production handsets today. These solutions will be featured in TI's booth (Hall 8, stand 8A84) at 3GSM in Barcelona, Spain February 12-15. About SKY-MAP(TM) Complementary to the silicon trend towards "single chip" cell phone solutions, SKY offers fully integrated turnkey software solutions that bring together all of the applications software elements required for mass-market handsets, including a complete reference MMI and applications suite, SKY-MMI, and standards-compliant and market proven middleware engines such as browser, MMS, EMAIL, multimedia framework, security, and more. These segment-specific SKY-MAP solutions are fully optimized for the cost, performance, and applications requirements of low-cost and feature phone handsets. In addition, SKY provides the PC-based RapidPLUS[TM] set of MMI and applications software development and customization tools. RapidPLUS enables third-party ISVs and handset manufacturers to quickly customize SKY-MAP to satisfy any handset "look and feel" and allow powerful product differentiation and branding. About OMAP OMAP Office of Medical Assistance Programs (Oregon Department of Human Services) OMAP Open Multimedia Applications Platform (Texas Instruments semiconductor operating system) (TM) Developers Network SKY MobileMedia, Inc. is a member of TI's OMAP[TM] Developer Network, a group of leading software developers porting advanced applications to TI's high performance, power-efficient OMAP processors. SKY MobileMedia is also part of TI's Application Suite Ecosystem, a select group of companies integrating software on TI's "LoCosto" and OMAP-Vox[TM] solutions to speed time to market of low-cost and mid-tier 2.5G mobile phones. Handset manufacturers adopting OMAP devices enjoy the rapid deployment of compelling wireless applications -- including streaming audio and video, multimedia messaging, gaming, security, speech recognition, location based services and mobile commerce -- across all leading operating systems. Systems level integration services are also provided worldwide by independent OMAP Technology Centers. The OMAP platform has been selected by leading manufacturers, such as Nokia, Palm, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. , Fujitsu, LG Electronics, Hewlett-Packard, Sendo, HTC and many more, for their 2.5 and 3G wireless devices. For more information, please visit www.ti.com/omap. About SKY MobileMedia, Inc. -- Enabling Innovation in Multimedia Communications.[TM] SKY MobileMedia is a leading provider of complete pre-integrated turnkey software solutions for wireless handsets. SKY's market-tested application software platform, SKY-MAP[TM], has been commercially deployed in over 20 million phones worldwide. Headquartered in San Diego, California “San Diego” redirects here. For other uses, see San Diego (disambiguation). San Diego is a coastal Southern California city located in the southwestern corner of the continental United States. As of 2006, the city has a population of 1,256,951. , SKY has additional development centers in Europe, Israel, and India, as well as customer support centers in Europe and China. For more information visit www.skymobilemedia.com. Trademarks: OMAP and OMAP-Vox are trademarks of Texas Instruments. SKY-MAP, SKY-MMI and RapidPLUS are trademarks of SKY MobileMedia. |
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