SKY MobileMedia Announces Integration of SKY-MAP 2.0(TM) Mobile Software Solution on Freescale Hardware Platform.SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. -- Pairing of i.MX21 Multimedia Processor and SKY-MAP Platform Reduces Time-to-Market for Next-Generation Multimedia Phones and Mobile Devices SKY MobileMedia, Inc., a leading provider of software platforms for the wireless industry, today announced the availability of the SKY-MAP(TM) 2.0 mobile applications software platform and multimedia framework running on Freescale Semiconductor's i.MX21 multimedia applications processor to form a complete Linux-based multimedia solution for the mobile and converged consumer electronics markets. The solution is modem and air interface agnostic, meaning it can be connected to modem technologies from a variety of manufacturers and operate on networks ranging from GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations. to UMTS (Universal Mobile Telecommunications System) The GSM implementation of the 3G wireless phone system. Part of IMT-2000, UMTS provides service in the 2 GHz band and offers global roaming and personalized features. to CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band. or even WiFi. Freescale and SKY plan to demonstrate the integrated solution at the 3GSM Exhibition in Barcelona, Spain February 13-16 in Freescale's booth located in Hall 8, booth #37. Freescale's i.MX21 multimedia applications processor, with an integrated MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). 4 hardware codec (1) (enCOder/DECoder) A hardware circuit that performs analog-to-digital conversion (ADC) and digital-to-analog (DAC) conversion. When analog signals are entered into a computer, cellphone or other device via a microphone or video source such as VHS tape or analog TV, for crisp video quality, is an optimal platform for high-volume, feature-rich cell phones and other mobile handheld devices. The i.MX21 processor is architected with Smart Speed(TM) technology, an intelligent integrative approach that uses hardware accelerators to offload the CPU CPU in full central processing unit Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit. , and a crossbar switch to bring parallelism to the system. The result is the i.MX21 processor delivers a vivid mobile multimedia experience without draining the battery for performance that lasts and lasts. As the industry's most portable wireless multimedia software platform, SKY-MAP 2.0, along with the i.MX21 hardware platform, enables the creation, editing, playing, streaming, and sharing of multimedia content on nearly any mobile device. The integrated SKY-MAP plus i.MX21 solution provides handset manufacturers and application developers unprecedented opportunities for innovation, enabling web browsing, instant messaging, E-mail, MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. , advanced multimedia-enabled IMS (1) See IP Multimedia Subsystem. (2) (Information Management System) An early IBM hierarchical DBMS for IBM mainframes. IMS was widely implemented throughout the 1970s under MVS and continues to be used under z/OS. services, rich streaming web content, camcorders, video messaging, music playback, and more. "Freescale's i.MX21 Application Development System and SKY-MAP 2.0 software platform provides a fast path for our customers to develop compelling mobile multimedia devices," remarked Berardino Baratta, general manager for the multimedia applications division at Freescale Semiconductor. "The flexibility of this platform enables OEMs to quickly port their solution from 3G to CDMA to GSM and other modems with minimal re-design. That's delivering real customer value." SKY-MAP 2.0 consists of the Khronos-compliant SKY-MMF multimedia framework, industry leading OMA (1) See Object Management Architecture. (2) (Open Mobile Alliance Ltd., La Jolla, CA, www.openmobilealliance.org) An organization formed in June of 2002 by the consolidation of the WAP Forum group and the Open Mobile Architecture Initiative. standards-compliant wireless middleware, SKY-APPS(TM) pre-integrated mobile applications suite, JTWI-compliant SKY-VM(TM) Java client, and an enhanced SKY-MMI(TM) user interface framework. As such, SKY-MAP 2.0 is a fully integrated mobile software platform that enables manufacturers and wireless operators to rapidly deploy exciting new feature phones and multimedia services that comply with industry standards. SKY-MAP has been designed from the ground-up to be a portable, scalable, and extensible software platform for use across an entire handset portfolio - from entry level handsets, to compelling feature phones and high-end multimedia terminals, and devices that converge mobile and consumer electronics. "Freescale and SKY have created an innovative multimedia solution that allows manufacturers to scale their high-volume products to multimedia devices quickly and cost-effectively," stated Naser Partovi, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of SKY MobileMedia. "Our second generation solution, SKY-MAP 2.0, in combination with the i.MX21 multimedia applications processor enables high-end multimedia functionality and applications, allowing handset and consumer electronics manufacturers to rapidly develop exciting next-generation wireless multimedia handsets and converged devices." About SKY MobileMedia, Inc. - The Power is in the Platform.(TM) SKY MobileMedia is a leading provider of mobile applications software platforms for the wireless handset industry. SKY and the SKY-MAP platform are accelerating time-to-market for feature phones offering high-ARPU data services - satisfying the key market requirements of both handset manufacturers and wireless operators worldwide. Headquartered in San Diego, California “San Diego” redirects here. For other uses, see San Diego (disambiguation). San Diego is a coastal Southern California city located in the southwestern corner of the continental United States. As of 2006, the city has a population of 1,256,951. , SKY has additional development centers in Europe, South Korea, and India. For more information, visit www.skymobilemedia.com |
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