SKECHERS USA Receives Excellence in Women's Streetwear Design Award From Footwear+ Magazine.

Business Editors

MANHATTAN BEACH, Calif.--(BUSINESS WIRE)--Feb. 26, 2001

SKECHERS USA Inc. (NYSE:SKX), a global leader in lifestyle footwear, received the "Excellence in Design, Women's Streetwear" award from Footwear+ Magazine.

The winner and nominees are selected by footwear retailers throughout the United States.

"Winner of Footwear+ Magazine's 2000 Plus Award in the Women's Streetwear category, SKECHERS bested a formidable field that included the Diesel, Camper, Simple and Steve Madden Brands," commented Greg Dutter, associate publisher and editor in chief of Footwear+.

"Nominated and voted on by footwear retailers, the Plus Awards recognize overall design excellence for the year. Our editorial team wishes to congratulate SKECHERS on its achievement as the Plus Awards provide true recognition from design experts -- our retailer readership."

The "Excellence in Design, Women's Streetwear" award marks the second time SKECHERS has taken home a Plus Award from the industry publication; last year the company was honored with the "Excellence in Design, Young Women's Fashion" Plus Award.

"The Plus Awards are of special significance to SKECHERS because it is the retailers, the people who actually see the shoes in their stores and on the consumers, who select the winners," began Michael Greenberg, president of SKECHERS USA. "They know what works and they see the result through sales and the response from their customers."

Greenberg continued: "SKECHERS is designing and developing styles consumers want -- a point illustrated with the announcement earlier this month that our incoming orders for 2001 are up over last year, and our year-end 2000 backlog rose 82% over 1999. With the introduction of new lines at this year's WSA Show and our exciting and growing existing lines, we are confident that our appeal will further broaden in 2001."

The award was presented at a ceremony on Saturday, February 24, 2001 in Las Vegas and coincided with the World Shoe Association Show. The announcement and story will appear in the March issue of Footwear+.

SKECHERS USA Inc., a Manhattan Beach, Calif.-based company, designs, develops and markets lifestyle footwear for men, women and children. The company offers a balanced assortment of basic and fashionable merchandise available in department stores and specialty retailers, as well as directly to consumers through company-owned SKECHERS stores, mail order and e-commerce.

The company sells its products in more than 100 countries and territories throughout the world. For further information on SKECHERS, visit the company's Web site at www.skechers.com or call the SKECHERS investor information line at 877-INFO-SKX.

This announcement may contain forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, which can be identified by the use of forward-looking terminology such as "may," "will," "believe," or other comparable terminology. These forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements and reported results shall not be considered an indication of the company's future performance. Factors that might cause or contribute to such differences include, among others, a decrease in sales during the back-to-school or holiday selling season, change in consumer demands and fashion trends, potential disruptions in manufacturing related to overseas sourcing, and the inability to sustain prior growth.