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SKECHERS USA Inc. to Participate in ModaCAD and Intel Developed E-business Fashion Solution.



LOS ANGELES--(BUSINESS WIRE)--July 15, 1998--ModaCAD Inc. (Nasdaq/NM:MODA MODA Ministry Of Defense and Aviation (Kingdom of Saudi Arabia)
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) Wednesday announced that it has signed an agreement with SKECHERS USA Inc., a leading designer in the casual footwear industry, to participate in ModaCAD's dynamic interactive, photo-realistic 3-D rendered virtual shopping Virtual shopping is a form of e-commerce giving the ability for individuals to shop remotely via a computer network connection, normally on the Internet using the World Wide Web.  mall.

Financial details were not disclosed.

Characterized by style, durability and comfort, SKECHERS' line of basic casuals are designed for the individual who wants an alternative to mainstream fashion. SKECHERS USA's products will be showcased in the e-business fashion content manager co-developed by ModaCAD and Intel Corp. and to be published by the Sierra Home division of Sierra On-Line Inc., a subsidiary of Cendant Software Corp.

This on-line fashion solution will enable consumers to experiment with creating a complete wardrobe of clothing, shoes and accessories in a personalized interactive environment. The solution is intended to service the e-commerce market segment by acting as the conduit by which manufacturers and retailers can begin to conduct daily retail business electronically with their customers.

Joyce Freedman, chief executive officer of ModaCAD said: "SKECHERS' cutting-edge styling and youthful attitude will have tremendous appeal to our targeted demographic of young women between the ages of 15 and 28, who are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 the hip, lifestyle footwear that they have to offer.

"SKECHERS' ability to identify and translate trends along with ModaCAD's respected history in the apparel industry makes this a synergistic relationship."

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 Geric Johnson, VP of direct marketing for SKECHERS USA: "We are very excited to be joining with ModaCAD and its partners in their e-business fashion solution. ModaCAD's use of proven technology presented in a compelling manner and their focus on the world of fashion will make this a `must visit' destination for the targeted consumer.

"The project will improve the recognition of the SKECHERS brand through increased awareness and reinforcement of the leading position SKECHERS has taken in the world of fashion footwear Shoe fashion properties



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ModaCAD chose its first Internet content manager to focus on young women, based on market research which indicated that approximately 41% of the all Internet users during 1997 were young females. According to Business Week, women as a group represent one of the fastest-growing segments of the Internet-user community with the largest segment of this Internet population being the young women's demographic group.

SKECHERS USA, a Manhattan Beach Manhattan Beach, city (1990 pop. 32,063), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1912. It is a residential and beach community with an oil refinery and nearby factories that produce transportation and electrical equipment, computers, and pottery. , Calif.-based company, designs, develops and markets fashion footwear for men, women and children. Its products, known for their comfortable outsoles, are found in top retailers in more than 90 countries throughout the world.

ModaCAD is rapidly becoming a premier developer and supplier of digital content management technology enabling advanced product visualization Product Visualization involves visualization software technology for the viewing and manipulation of 3D models, technical drawing and other related documentation of manufactured components and large assemblies of products. It is a key part of Product Lifecycle Management.  for electronic commerce. For the past 10 years it has leveraged its core, patented rendering technology into a variety of electronic merchandising products primarily targeted at the home design, home furnishings, apparel and industrial design industries.

CONTACT: ModaCAD Inc., Culver City Culver City, city (1990 pop. 38,793), Los Angeles co., S Calif., a residential suburb of Los Angeles; inc. 1917. It is a center of the U.S. motion-picture industry, whose roots in the city date to c.1915. Its chief manufactures are rubber products and computers. , Calif.

Gail Laguna/Linda Freedman, 310/751-2100

Fax: 310/751-2120

glaguna@modacad.com/lfreedman@modacad.com

http://www.modacad.com
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Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 15, 1998
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