SKECHERS USA Inc. to Participate in ModaCAD and Intel Developed E-business Fashion Solution.
Financial details were not disclosed.
Characterized by style, durability and comfort, SKECHERS' line of basic casuals are designed for the individual who wants an alternative to mainstream fashion. SKECHERS USA's products will be showcased in the e-business fashion content manager co-developed by ModaCAD and Intel Corp. and to be published by the Sierra Home division of Sierra On-Line Inc., a subsidiary of Cendant Software Corp.
This on-line fashion solution will enable consumers to experiment with creating a complete wardrobe of clothing, shoes and accessories in a personalized interactive environment. The solution is intended to service the e-commerce market segment by acting as the conduit by which manufacturers and retailers can begin to conduct daily retail business electronically with their customers.
Joyce Freedman, chief executive officer of ModaCAD said: "SKECHERS' cutting-edge styling and youthful attitude will have tremendous appeal to our targeted demographic of young women between the ages of 15 and 28, who are looking for the hip, lifestyle footwear that they have to offer.
"SKECHERS' ability to identify and translate trends along with ModaCAD's respected history in the apparel industry makes this a synergistic relationship."
According to Geric Johnson, VP of direct marketing for SKECHERS USA: "We are very excited to be joining with ModaCAD and its partners in their e-business fashion solution. ModaCAD's use of proven technology presented in a compelling manner and their focus on the world of fashion will make this a `must visit' destination for the targeted consumer.
"The project will improve the recognition of the SKECHERS brand through increased awareness and reinforcement of the leading position SKECHERS has taken in the world of fashion footwear. We see this project as a wonderful opportunity to build a community populated by the coveted Generation Y female."
ModaCAD chose its first Internet content manager to focus on young women, based on market research which indicated that approximately 41% of the all Internet users during 1997 were young females. According to Business Week, women as a group represent one of the fastest-growing segments of the Internet-user community with the largest segment of this Internet population being the young women's demographic group.
SKECHERS USA, a Manhattan Beach, Calif.-based company, designs, develops and markets fashion footwear for men, women and children. Its products, known for their comfortable outsoles, are found in top retailers in more than 90 countries throughout the world.
ModaCAD is rapidly becoming a premier developer and supplier of digital content management technology enabling advanced product visualization for electronic commerce. For the past 10 years it has leveraged its core, patented rendering technology into a variety of electronic merchandising products primarily targeted at the home design, home furnishings, apparel and industrial design industries.
CONTACT: ModaCAD Inc., Culver City, Calif.
Gail Laguna/Linda Freedman, 310/751-2100