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SIX DESIGN LEADERS SELECTED FOR INAUGURAL CHRYSLER INNOVATION IN DESIGN AWARD

 NEW YORK, Sept. 30 /PRNewswire/ -- An aircraft pioneer, an architectural visionary and a team of inner-city clothing entrepreneurs were among the six winners of the inaugural Chrysler Innovation in Design Award, presented Wednesday evening in New York. The award was developed by Chrysler-Plymouth Division of Chrysler Corporation (NYSE: C), in conjunction with Bozell Worldwide Advertising, to recognize the country's forward-looking, socially engaged designs and designers.
 The awards were presented to two companies -- Apple (for its Industrial Design Group) and Cross Colours clothing -- a design team -- Ellen Lupton and J. Abbott Miller -- and three individuals -- John Hejduk, Dr. Paul J. MacCready and Gaetano Pesce -- at a ceremony held at the Smithsonian Institute's Cooper-Hewitt Museum.
 The six winners each received the Chrysler Innovation in Design Award -- a crystal prism designed by Tiffany -- along with $10,000.
 "At Chrysler, we recognize that strong design is a key to our success, which we illustrate in our new 'Form Follows Function' advertising campaign," said Chrysler-Plymouth General Manager Steve Torok. "We are very proud to be associated with this program and the great list of winners."
 The winners:
 Apple Industrial Design Group
 Few companies in America have demonstrated a commitment to design excellence as consistently as Apple Computer (NASDAQ-NMS: AAPL). In its short history, Apple designers and design consultants, a diverse collection of talent headed by Bob Brunner, have set a benchmark for the computer industry, from the floor-standing Quadra series to the Newton personal digital assistant. The corporate culture at Apple has served as a hot-bed for these designers, fostering expressive, problem-solving solutions equal to each product's technology. Over the years, Brunner's team has helped define the standards for ease of use and rigorous design for the new computer age.
 Cross Colours
 In 1990, from a warehouse in south central Los Angeles, Carl Jones and Thomas J. Walker launched a line of clothing called Cross Colours with an urban, street-wise look and a direct, hard-hitting message. That message was "Clothing Without Prejudice," a sentiment that when combined with the apparel's cross-cultural, African-inspired colors and styles, has evolved into a flourishing business. As entrepreneurs responding to the grassroots, as employers of their local community, as supporters of LA's Common Ground mentor program, and as designers willing to take a stand and send a positive message to their audience, Jones and Walker have been outstanding role models to young designers nationwide.
 John Hejduk
 Poet, dreamer, builder and educator John Hejduk has -- for over 30 years -- led architecture into new, imaginative territories. As dean of the Irwin Chanin School of Architecture at Cooper Union, in prolific drawings and writings, and in magnificent constructions, Hejduk has profoundly transformed the very nature of architecture.
 Ellen Lupton & J. Abbott Miller
 Collectively and independently, Ellen Lupton and J. Abbott Miller are among the most creative practitioners of our time. As designers, curators, writers, historians and teachers, the two have co-curated shows such as "The Process of Elimination: The Bathroom, the Kitchen and the Aesthetics of Waste," and "The Bauhaus and Design Theory, from Pre-school to Post-Modernism." Miller combines these endeavors as director of Design Writing Research, while Lupton, recently named curator of contemporary design at the Cooper-Hewitt Museum, is currently showing her exhibition, "Mechanical Brides."
 Dr. Paul J. MacCready
 In a career spanning more than 40 years, Dr. Paul MacCready has achieved an impressive number of design and engineering firsts: the first successful human-powered aircraft, the Gossamer Condor, in 1977; the first human-powered aircraft to cross the English Channel, the Gossamer Albatross, in 1979; and the first solar-powered aircraft, the Gossamer Penguin, in 1980.
 As founder and president of AeroVironment, Inc. (Monrovia, Calif.), which specializes in environmental and alternative energy projects, Dr. MacCready's lifelong credo has been: "The most important issue for designers today is the growing imbalance between technology and nature."
 Gaetano Pesce
 The work of Gaetano Pesce forges a deep union between form and craft. Tireless experimenter and brilliant innovator, Pesce's work at all scales, from domestic objects to buildings, masterfully incorporates both the newest and oldest arts of materiality and production into breathtakingly fresh designs.
 "These designers are truly innovators in their field," said Thomas C. Gale, Chrysler vice president - Product Design & International Operations, who presented the awards. "Chrysler is proud to give recognition to designers who are taking their discipline to another level."
 More than 100 designers and design companies in the fields of architecture, industrial/product design and graphic design were nominated for the award by some of the top members in the design community.
 A panel of 11 judges, representing design companies, publications and schools of design, graded the entries on such criteria as technological benefit, beauty and accessibility to a diverse range of people. The selection panel is co-chaired by Chee Perlman, editor of I.D., and Michael Sorkin, principal of the Michael Sorkin Studio.
 -0- 9/30/93
 /CONTACT: Mike Rosenau, 313-956-3667 (Detroit), or Jane Wolfson, 212-727-5725, both of Chrysler/
 (C AAPL)


CO: Chrysler Corporation ST: Michigan, New York IN: AUT SU:

SB -- DE004 -- 7120 09/30/93 08:39 EDT
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Date:Sep 30, 1993
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