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SIMPLESSE ALL NATURAL FAT SUBSTITUTE STRENGTHENS PRESENCE IN CHEESE INDUSTRY; THE NUTRASWEET CO. ANNOUNCES TWO NEW CHEESE PARTNERS (Product Announcement)

SIMPLESSE ALL NATURAL FAT SUBSTITUTE STRENGTHENS PRESENCE IN CHEESE
 INDUSTRY; THE NUTRASWEET CO. ANNOUNCES TWO NEW CHEESE PARTNERS
 DEERFIELD, Ill., Nov. 19 /PRNewswire/ -- Two well-known cheese manufacturers will launch a variety of reduced-fat, natural cheeses made with Simplesse(R) all natural fat substitute, The NutraSweet Co. today announced.
 The two cheese partners are White Clover Dairy, Inc. of Hollandtown, Wis., and Cabot Cooperative Creamery, Inc. of Cabot, Vt. The total number of reduced-fat, natural cheeses made with Simplesse now totals seven.
 This announcement follows Avonmore Cheese's recent launch into the natural cheese category in October with Falbo-Lites(tm) reduced-fat Mozzarella made with Simplesse.
 White Clover Dairy is launching four varieties of White Clover Light(tm) reduced-fat cheeses made with Simplesse, including Cheddar, Colby, Muenster and Monterey Jack. These cheeses will be available immediately through mail order catalog and in supermarket deli and dairy cases in major metropolitan markets. National distribution is scheduled for early 1992.
 "We are receiving constant confirmation of the flavor quality and performance of White Clover Light(tm) made with Simplesse," said Gary Fassbender, vice president of White Clover Dairy. "The line is being received extremely well by retailers from both the dairy and deli cases. The use of Simplesse plays a major role in delivering the excellent flavor, and the use of the Simplesse logo conveys the message of quality. Both aspects of Simplesse are making our job easier."
 Cabot Cooperative Creamery, Inc. is introducing Cabot(R) reduced-fat Cheddar cheeses made with Simplesse in Sharp Vermont White and Yellow Cheddar varieties. These cheeses will be available to consumers through mail order catalog immediately with national supermarket deli distribution scheduled for early 1992.
 A one-ounce serving of these reduced-fat cheese products offers consumers as much as 50-70 percent less fat and 45 percent fewer calories than traditional full-fat cheese. Yet reduced-fat cheese made with Simplesse provides the texture, richness and great taste consumers have been seeking in reduced-fat cheese products.
 "This is an important announcement for consumers," said David Morley, group vice president and general manager, Food Ingredients Group, The NutraSweet Co. "These launches now bring the total number of natural cheese varieties made with Simplesse to seven, dramatically increasing the number of lower-fat options available to consumers nationwide."
 Made from whey, a natural portion of milk, Simplesse can be used in many traditional meal preparations including baking, making possible the development of many great-tasting, reduced-fat alternatives such as cheese, butter, margarine, mayonnaise, baked goods (such as cakes, pies and pastries), salad dressings, sour cream, yogurt, puddings, soups and sauces.
 Existing products made with Simplesse include Simple Pleasures(R) and Simple Pleasures(R) Light frozen dairy desserts, Fat Freedom(R) Eskimo Pie sandwiches, Baskin-Robbins Fat Free, Eli's E'Lights Cheesecake, Goodrich Free Supreme frozen dairy dessert, Kaukauna(R) Lite 50 cheese spreads and Falbo-Lites(tm) reduced-fat Mozzarella.
 The NutraSweet Co., headquartered in Deerfield, Ill., markets NutraSweet(R) brand sweetener and Equal(R) brand tabletop sweetener with NutraSweet; Simplesse(R) all natural fat substitute and the Simple Pleasures line of frozen dairy desserts with Simplesse; the Desserve(R) line of reduced-calorie desserts and the Wellbridge(tm) Center, a fitness and research facility for those 50-plus.
 The NutraSweet Co. is a wholly owned subsidiary of Monsanto Co.
 -0- 11/19/91
 /CONTACT: Marguerite Copel, 708-831-8858, for The NutraSweet Co./ CO: NutraSweet Co. ST: Illinois IN: FOD SU: FC -- NY016 -- 4856 11/19/91 10:16 EST
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Article Type:Product Announcement
Date:Nov 19, 1991
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