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SIGMA DECODER SILICON SOLUTIONS FEATURED IN NXTV'S NEW BROADBAND DELIVERY SYSTEM.


Sigma Designs has announced that their EM8400 MPEG decoder Software or hardware that decompresses and renders MPEG-encoded data. Because MPEG uses lossy compression, the decoded images are not 100% identical to the original. In most cases however, the differences are not easily detectable. See MPEG.  silicon was selected by NXTV, Inc., a provider of digital broadband television services for use in their new Broadband Delivery System. NXTV's new system provides digital entertainment and information services See Information Systems.  targeted for use by hotel guests. The system uses Sigma's EM8400 to enable digital video decoding for various modes of Video-On Demand.

Using NXTV's new system, hotel guests are able to choose from interactive broadband services including digital Video-On-Demand movies with Enhanced TV Enhanced TV (ETV) is one example of interactive TV. It is used in particular in reference to Two-Screen Solutions TV + PC services. Generally users of these ETV services have their TV and computer in the same room, and navigate their web browser to a particular program-specific Web  features such as pause, reverse, fast-forward and bookmark A stored location for quick retrieval at a later date. Web browsers provide bookmarks that contain the addresses (URLs) of favorite sites. Most electronic references, large text databases and help systems provide bookmarks that mark a location users want to revisit in the future.  which allows guests to stop and restart a movie over a 24 hour period, digital on-demand movie previews, high-speed TV and laptop Internet access and digital satellite TV programming.

Last month, NXTV announced a successful installation of its Broadband Delivery System technology at one of the world's leading hotels, The Peninsula Beverly Hills. In addition, NXTV is installing its Broadband Delivery System at four other Los Angeles based showcase hotels with installation scheduled for completion by the end of September 2001.

NXTV has digital movie license agreements in place from some of Hollywood's top Studios including Fox, Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
, DreamWorks and Disney, delivers high-speed Internet to hotels via one of its strategic investors, Global Crossing (NYSE NYSE

See: New York Stock Exchange
:GX), and provides digital satellite TV programming under a content agreement with DirecTV.

"NXTV is providing a high quality Video-On-Demand solution, for a high demand hotel application, which matches the strengths of Sigma's decoder solution," said Ken Lowe, vice president of Business Development. "We anticipate continued success for the deployment of this Broadband Delivery System into premium hotels around the world."

"We believe this represents the next generation technology for delivery of digital entertainment and information services to hotel guests," said James W. Miles, president & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of NXTV, Inc. "We selected Sigma's MPEG decoder chips to provide the high quality video rendering that guests will expect from our system."
COPYRIGHT 2001 Millin Publishing, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Company Operations
Comment:SIGMA DECODER SILICON SOLUTIONS FEATURED IN NXTV'S NEW BROADBAND DELIVERY SYSTEM.(Company Operations)
Publication:EDP Weekly's IT Monitor
Geographic Code:1USA
Date:Aug 6, 2001
Words:315
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