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SIERRA ON-LINE AND SPRINT EXPAND THEIR CO-OP ADVERTISING

 OAKHURST, Calif., Dec. 15 /PRNewswire/ -- Sierra On-Line Inc. (NASDAQ: SIER) announced today that Sprint Corp. (NYSE: FON) will sponsor and advertise within "Space Quest V: The Next Mutation," one of Sierra's new computer games scheduled for release early next year. The arrangement is the first of its kind for the computer game industry and for the telecommunications company.
 In an extension of the successful co-op advertising campaign that Sierra and Sprint embarked upon this year, the Sprint logo will appear on high-tech communications equipment used by Roger Wilco, the main character featured in "Space Quest V: The Next Mutation." In addition, the Sprint logo will appear in the game's demo, which is scheduled to run concurrently in retail software outlets throughout the country.
 In a nationwide print advertising campaign, Sprint offers at no charge to new customers a choice of any Sierra game; at the end of six months, based on levels of long-distance usage, the same customer may be eligible to receive a second Sierra game or one month of free long-distance service.
 According to Ken Williams, president and chief executive officer of Sierra, "Thousands of new, potential Sprint customers who are computer literate and use telephone modems and other specialized communications equipment may be unfamiliar with Sierra products; this is an effective way for us to reach theses potential new users -- especially when the popularity of adventure games and simulations from Sierra is at an all-time high."
 In accordance with the agreement, Sprint will also pay Sierra for the right to display its logo on Sierra products.
 Sierra On-Line, located in Oakhurst, develops and publishes entertainment and educational software products for home computers. It is one of the oldest and largest developers of home computer applications.
 -0- 12/15/92
 /CONTACT: Richard Gelhaus, executive VP, finance and operations of Sierra On-Line, 209-683-4478, ext. 333; or Eugene G. Heller of Silverman, Heller Associates, 310-208-2550, for Sierra On-Line/
 (SIER FON)


CO: Sierra On-Line Inc.; Sprint Corp. ST: California IN: CPR ADV TLS SU:

JB-MS -- LA006 -- 7056 12/15/92 09:02 EST
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Publication:PR Newswire
Date:Dec 15, 1992
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