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SHOWROOM ON WHEELS.

Mettler-Toledo Inc., Columbus, Ohio Columbus is the capital and the largest city of the American state of Ohio. Named for explorer Christopher Columbus, the city was founded in 1812 at the confluence of the Scioto and Olentangy rivers, and assumed the functions of state capital in 1816. , is taking its retail showroom on the road, as it makes its way into supermarket supermarket

Large retail store operated on a self-service basis, selling groceries, produce, meat, bakery and dairy products, and sometimes nonfood goods. Supermarkets were first established in the U.S. during the 1930s as no-frills retail stores offering low prices.
 parking lots around the country. A customized 40-foot motor coach offers hands-on hands-on
adj.
Involving active participation; applied, as opposed to theoretical: "We're involved in hands-on operations, pulling levers, pushing buttons" Arthur R. Taylor.
 demonstrations of Mettler-Toledo's networked scales, scale communication and wrapping and labeling equipment.

"The rolling showroom is our way of reaching out to our customers on their schedules and at their locations," says Sullivan Smith, mobile sales specialist for Mettler-Toledo. Retailers can make arrangements for the rolling demonstration to come to their store by contacting Mettler-Toledo at 800-883-2171 or rolling.showroom@mt.com.
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Copyright 2001 Gale, Cengage Learning. All rights reserved.

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Author:McLAUGHLIN, MOLLY
Publication:Grocery Headquarters
Geographic Code:1USA
Date:May 1, 2001
Words:93
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