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SHOPLIFTERS BEWARE: 'TIS THE SEASON FOR HOLIDAY SURPRISES

 SHOPLIFTERS BEWARE: 'TIS THE SEASON FOR HOLIDAY SURPRISES
 THOROFARE, N.J., Nov. 25 /PRNewswire/ -- Despite a weak economy and the prospect of dismal holiday sales, many retailers are implementing new ways to boost sales and profits, according to Checkpoint Systems, Inc. (NASDAQ: CHEK).
 A new merchandising strategy, known as Electronic Article Merchandising(SM) or EAM(SM), is helping retailers increase sales and control shoplifting losses at the same time.
 "Retailers are exploring every avenue that may lead to increased profitability," said A.E. Wolf, chief executive officer and president of Checkpoint Systems, the leading manufacturer of EAM systems. "Controlling shoplifting losses, which can average 3 to 5 percent of sales, and in some departments such as costume jewelry can be as much as 30 percent of sales, can positively impact the bottom line. EAM enhances a retailer's merchandising freedom, allowing open display of products without the risk of increased inventory losses."
 At the heart of this new EAM strategy are EAM systems. EAM systems consist of electronically detectable tags and labels placed on merchandise, deactivation equipment at checkout which disables the tag or label, and sensors at exits and entrances which alarm when protected merchandise is removed illegally. "We have made significant technological advances from the days when hard tags, or keeping merchandise under lock and key, were techniques for protecting products from theft," Wolf added.
 "Checkpoint has developed tiny, paper-thin, disposable security targets that protect all kinds of products, from baseball gloves to fancy lingerie." According to Wolf, the security targets can be disguised as price or promotional labels, or even hidden in products or packaging. Embedding security targets in products or packaging before they reach the retail level is the latest innovative technique in EAM. "We call it source security tagging. Manufacturers and packagers are building security targets directly into products or packaging. These hidden targets are impossible to find without destroying the product or its packaging."
 If shoplifters pick up protected products and try to leave the store without paying, lights will flash and bells will ring, and it won't be caused by holiday decorations. It will be the EAM sensors at the store's exits. "The purpose of EAM is to make the shopping experience as pleasant as possible for good customers. By keeping such products as camera film, costume jewelry and fragrances on open display and protecting them with security targets, retailers can increase their sales by as much as 200 percent and stop shoplifters," Wolf said.
 Retailers are sending out a message -- there may be more surprises in store for shoplifters than they might have encountered in the past. Shoplifting this holiday season is riskier than ever.
 /delval/
 -0- 11/25/91
 /CONTACT: Kathleen Carroll of KMC Associates, 215-539-1052, for Checkpoint Systems/
 (CHEK) CO: Checkpoint Systems, Inc. ST: New Jersey IN: REA CPR SU:


MP-xx -- PH007 -- 6744 11/25/91 10:17 EST
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Date:Nov 25, 1991
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