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SHOP.COM Finds That Sibling Rivarly Takes on a Whole New Meaning During Mother's Day.


Survey States That Moms Do Play Favorites, but Thoughtful Gifts Can Change That Ranking

MONTEREY, Calif. -- According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a recent Omnibus survey conducted on behalf of SHOP.COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. , a majority of American moms (64%) report that they secretly have a favorite child. And a quarter of moms mention that the right Mother's Day gift can change that perception, bringing a whole new meaning to sibling rivalry sibling rivalry Psychology The intense, emotional competition among siblings–brothers and/or sisters that pits one against the other to obtain parental affection, approval, attention, and love. See Cain complex. Cf Oy child, Sibling relational problem. .

This year, SHOP.COM, the destination comparison shopping engine that merchandises to women and leverages the multi-merchant features of its patented OneCart[TM] technology, can help identify the perfect gift for Mom to help consumers raise their sibling status. Whether she is a tech wizard, cooking aficionado A Spanish word that means fan, devotee, enthusiast, etc. There are loyal aficionados of every subject in the computer field.  or an avid gardener, SHOP.COM has something for everyone.

"We know moms and every mom is unique," says Mondy Beller of SHOP.COM. "Some moms really enjoy tech-related gifts, while the tried-and-true flowers and candy still work their charm for others. The great thing about using SHOP.COM's comparison shopping engine is that you can search and review gifts by category and price range to ensure Mom gets exactly what she wants."

Fifty-eight percent of moms named a tech gadget they would like, with flat screen televisions being the most desired items. Other tech gadgets moms are interested in include:

* Digital camera

* Computer

* Cell phone

* GPS unit

* iPod or mp3 player A digital music player that supports the MP3 format, which was the audio format that started a revolution in online music downloads and distribution. All portable music players, the iPod being the most popular, support MP3 along with one or more other audio formats.  

Other wished for gifts include a spa day, gourmet cooking classes, craft lessons, diamonds, a new car and a night at the opera. These can be a bit pricey, but SHOP.COM offers a variety of spa gifts, cooking gadgets, crafting supplies, car accessories and shiny diamonds to please any mom and fit any gift-giver's budget.

In terms of celebrity, most moms see themselves as harried Jane Kaczmarek Jane Kaczmarek (born December 21, 1955 in Greendale, Wisconsin) is an Emmy Award nominated American actress best known for playing the character Lois in Malcolm in the Middle. She lives in San Marino, CA.  from "Malcolm in the Middle Malcolm in the Middle is a seven-time Emmy-winning,[1] one-time Grammy-winning[1] and seven-time Golden Globe-nominated[1] American sitcom created by Linwood Boomer for the Fox Network. ". Her character's personality reflects the busy lifestyle many moms have these day. Therefore, instead of a flat screen, a soothing gift combined with some quality "me" time can also be a much appreciated gesture. Runners up included: June Cleaver from "Leave it to Beaver Leave It To Beaver

tranquil life in suburbia (1957-1963). [TV: Terrace II, 18]

See : Domesticity
" and Florence Henderson from the "Brady Bunch."

This Mother's Day, think about what your mom would benefit from, and visit SHOP.COM for gift suggestions and tips to making your mom happier than ever. Not only will she love the gift you select, you may even solidify your status as her favorite child.

About SHOP.COM

SHOP.COM is the destination comparison shopping engine that merchandises to women and leverages the multi-merchant features of its patented OneCart[TM] technology. Designed with the busy woman in mind, SHOP.COM offers an authoritative selection of products from well-known brand name merchants and high quality specialty retailers. Privately-held, SHOP.COM is a California-based company with offices in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 and London. For more information, visit the company's website at www.SHOP.COM.
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Publication:Business Wire
Date:Apr 14, 2008
Words:472
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